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Audience Intel
Product

What runs today. What is in build.

Reports and tools you can use now. Four recurring Intel loops under construction that will re-run them on a schedule. Each one labelled.

Reports

Your site or store, read beside the rivals you choose.

Live

Free Insight Report

We read your website the way five buyer types would, beside the competitors you name, and show where each one would stall.

  • Five buyer archetypes score the same pages against a fixed rubric
  • Your named competitors read the same way, side by side
  • No account and no card to start
Live

Intel loops for online stores

A specialist-checked comparison of your store against three rivals you choose, across eight categories from first impression to payment options.

  • Side-by-side scorecard for all four stores
  • Top five quick wins, each rated on effort and impact
  • A named specialist checks every finding before you see it
Live

Research library

Published vertical studies and the bibliography behind the method, each source listed.

  • Full vertical studies, produced the same way as a report
  • Every source listed
Tools

One job each. Run them yourself.

In detail

Every product, one page each.

What it reads, what you get, what it does not do, and what it costs.

Live

Free Insight Report

A free read of your website: what it says, who it is for, how it holds up technically and on trust, and the first fixes worth making, beside the rivals in your market.

Live

Report unlock

A one-off payment that opens every held-back section of your free Insight Report, for good: the detailed competitor profiles and the remaining moves.

Read more
Live

Intel loops for online stores

A free comparison of your online store against three rivals you choose, across eight categories from first impression to payment options, checked by a named specialist before you see it.

Live

Intel loops for local services

A free tool that finds the firms you compete with in search, lets you pick three, and compares all four on reviews, paid search, search rankings and assistant answers.

Sales-led

Channel comparison

The paid second stage after the online-store Intel loop: how you and the same three rivals bring customers in and back, compared channel by channel and run by a specialist.

Live

AI visibility

A free tool that puts one question about your trade and town to four assistant models and shows, verbatim, whether your business is named — plus a paid Snapshot scored on a fixed rubric.

Live

Technical and speed check

The measured part of the Insight Report: Google PageSpeed on mobile, crawlability, indexing, sitemap, structured data and the basics a search engine needs, each marked pass, warn or fail.

Live

Tracking and tags check

Inside the online-store Intel loop: the analytics and ad tags, payment options, review widgets and retention tools detected on your store and three rivals, read from each store's page code.

Live

Reviews mirror

The reviews read inside Intel loops for local services: what customers praise and criticise about you and three rivals, grouped and tied to verbatim quotes.

Live

Ad-spend estimate

An estimated band for a rival's monthly paid-search budget and the keywords they bid on, from SpyFu's data, shown inside Intel loops for local services and labelled as an estimate.

Live

Cart recovery calculator

A free calculator that works out what recovering more abandoned carts is worth to you in margin, after the cost of any incentive, from your own figures.

Live

Discount designer

A free calculator that compares your current flat discount with up to three spend-threshold tiers, and shows the margin each costs or earns from your own figures.

Live

Delivery threshold calculator

A free calculator that compares free-delivery thresholds with a percentage discount, and shows the cost, break-even revenue and modelled top-up spend for each, from your own figures.

Live

Machine legibility check

A free tool that reads your site the way a machine does, text only with images and video stripped, and shows you exactly what is left, with the word count up front.

Sales-led

Research studies

Commissioned research from the research desk: a whole vertical, a buyer audience or your own question, scoped from a brief and delivered with every figure traced to its source.

Sales-led

API and MCP server

The Audience Intel engine in your own tooling: a versioned REST API and a remote MCP server, with per-key scopes and daily spend caps. Keys are issued after a conversation.

Read more
Intel loops · recurring, in build

Reads that run again on their own.

None runs for customers yet. None is on sale.

In build

Competitor website monitor

Watches the rival sites you choose and reports what changed since the last run: new pages, prices and promotions.

In build

Reviews and reputation watch

Collects new reviews for you and the rivals you name, groups them into themes, and shows which themes moved.

By problem

Or start from the problem.

Live

Why did they choose someone else?

Your site read beside the firms you lose to, by five buyer types on one rubric, with the points on the page behind each verdict.

Live

Are rivals' ads beating mine?

The search terms rivals pay for and a modelled spend range today. Which ads they start, stop and keep running once the ad watch ships.

Live

Is my pricing right against rivals?

Your prices, delivery terms and offers beside the rivals you choose, and what a discount or delivery threshold costs in margin.

Live

Why aren't my reviews converting?

Whether your reviews show on the pages where buyers decide, what they say beside your rivals' reviews, and which themes buyers repeat.

Live

Rebuild, or fix what we have?

The missing pieces that cost you buyers, found before you spend on a new site, with the fixes ranked by effort.

Live

Which channel should we fund?

Where you and your rivals show up across reviews, paid search and organic search, read before the next spend is placed.

Live

How do buyers see us?

Five buyer types read your site and your rivals' on one rubric, and you read what assistants answer about your trade, word for word.

Start with the free report.

No account. No card.