
The site read
What your pages say, who they speak to and what a buyer would conclude, with the points on the page that led there.
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Type your web address. We read the pages, confirm who you are and what you do, name the firms you compete with, and write down what a buyer sees: what is clear, what is missing, and the first fixes worth making.
Live Live and free. No account and no card; an email address is optional.

A free read of your website: what it says, who it is for, how it holds up technically and on trust, and the first fixes worth making, beside the rivals in your market.
You know what you meant. A buyer sees only what is on the page. In the public sample report, run on a constructed firm of solicitors, the partners had full bios and a published fee range, and every buyer type still stalled on the same gap: no page explaining what happens after you make contact. The free Insight Report reads your site for gaps like that and writes down what the pages actually say.
You start with your web address. We read the site and draft a short profile of the business: what you do, where, and for whom. You confirm or correct it. We match the firm on Companies House, ask what you want the report to answer, and confirm your sector. Then the report builds section by section on its own page, which you can keep.
Each section ends in a verdict and a takeaway, backed by a handful of specific points from your pages. The sections cover what the site says, who it seems to be written for and which buyer types it would serve, how clear and credible it is, how it holds up technically, and the first fixes worth making. A competitor card names firms in your market from Companies House, so you can see who you are being compared with.
The free report opens with the full read and a first set of moves. Two things are held back: the detailed competitor profiles and the fuller list of moves. They open with the report unlock. You see what is held before you are asked to pay, and the free part stands on its own.

What your pages say, who they speak to and what a buyer would conclude, with the points on the page that led there.

Each section carries a verdict and a score against a fixed rubric, so you can see where the site is strong and where it stalls.

The changes worth making first, each specific to your pages rather than generic advice.
Your report lives at its own private address. Keep the link to return to it.
What the site says, who it is for and where a buyer would hesitate.
Measured checks on speed, crawlability and structure, so you know what is broken rather than suspect it.
A short list of changes worth making, with the reasoning attached.
We read the site and draft a profile of your business for you to confirm.
Confirm your company, your sector and what you want the report to answer.
It builds section by section on its own page. Keep the link.
The unlock price is read from our product table and shown on the pricing page and inside your report before you pay.
Yes. The full read and a first set of moves are free, with no account and no card. Some sections are held back and open with a one-off unlock, which you can ignore.
No. An email address is optional; it lets us send you the link to your report.
The public pages of your website, your company record on Companies House, and measured technical checks such as page speed. Nothing behind a login.
Anyone you give the link to. The address is long and unguessable but it is not password-protected, so treat it like a private document.
The Insight Report is for any business and reads your site in depth. An Intel loop compares your site directly with rivals you choose; the e-commerce version is checked by a specialist before you see it.
Live and free. No account and no card; an email address is optional.