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Audience Intel
Report · free

Read your website the way a stranger does.

Type your web address. We read the pages, confirm who you are and what you do, name the firms you compete with, and write down what a buyer sees: what is clear, what is missing, and the first fixes worth making.

Live Live and free. No account and no card; an email address is optional.

Findings page from the public sample report on a constructed test firm
From the public sample report · constructed test firm
No account, no card
Free
Source: src/app/start/Wizard.tsx · checked 2026-10-13
Pages fetched and read, not guessed from a name
Your site, read
Source: src/app/api/start/report/route.ts · checked 2026-10-13
Your firm matched, and rivals in your market named
Companies House
Source: src/app/start/report-types.ts (competitor-names) · checked 2026-10-13
Speed, crawlability and structure, pass or fail
Measured technical checks
Source: src/lib/technical/audit.ts · checked 2026-10-13
What it is

What it is, and how it works.

A free read of your website: what it says, who it is for, how it holds up technically and on trust, and the first fixes worth making, beside the rivals in your market.

You know what you meant. A buyer sees only what is on the page. In the public sample report, run on a constructed firm of solicitors, the partners had full bios and a published fee range, and every buyer type still stalled on the same gap: no page explaining what happens after you make contact. The free Insight Report reads your site for gaps like that and writes down what the pages actually say.

You start with your web address. We read the site and draft a short profile of the business: what you do, where, and for whom. You confirm or correct it. We match the firm on Companies House, ask what you want the report to answer, and confirm your sector. Then the report builds section by section on its own page, which you can keep.

Each section ends in a verdict and a takeaway, backed by a handful of specific points from your pages. The sections cover what the site says, who it seems to be written for and which buyer types it would serve, how clear and credible it is, how it holds up technically, and the first fixes worth making. A competitor card names firms in your market from Companies House, so you can see who you are being compared with.

The free report opens with the full read and a first set of moves. Two things are held back: the detailed competitor profiles and the fuller list of moves. They open with the report unlock. You see what is held before you are asked to pay, and the free part stands on its own.

Who it is for

  • Owners of service businesses who want an outside read of their site
  • Firms about to rebuild a site and wanting to know what to fix first
  • Anyone who has been told the website "is fine" and is not sure
What it does

What it reads, and what you see.

Findings page from the public sample report on a constructed test firm

The site read

What your pages say, who they speak to and what a buyer would conclude, with the points on the page that led there.

Score page from the public sample report on a constructed test firm

Scores you can follow

Each section carries a verdict and a score against a fixed rubric, so you can see where the site is strong and where it stalls.

Priority actions page from the public sample report on a constructed test firm

First fixes, ranked

The changes worth making first, each specific to your pages rather than generic advice.

By hand, or with it

The same job, two ways.

By hand

  • Ask friends what they think of the site
  • Pay for an audit before knowing if one is needed
  • Fix whatever the last agency said to fix
  • No view of who you are being compared with

With Free Insight Report

  • A written read of what your site actually says
  • Verdicts and scores against a fixed rubric
  • Firms in your market named from Companies House
  • A first set of fixes, specific to your pages
What you walk away with

What you keep.

A report you keep

Your report lives at its own private address. Keep the link to return to it.

A plain-English read

What the site says, who it is for and where a buyer would hesitate.

A technical baseline

Measured checks on speed, crawlability and structure, so you know what is broken rather than suspect it.

A first fix list

A short list of changes worth making, with the reasoning attached.

How it works

Three steps.

  1. Enter your web address

    We read the site and draft a profile of your business for you to confirm.

  2. Answer a few questions

    Confirm your company, your sector and what you want the report to answer.

  3. Read your report

    It builds section by section on its own page. Keep the link.

Limits

What it does not do.

  • It reads public pages. It does not see your analytics, your enquiries or your sales.
  • The written sections are produced by a language model reading your pages. They are an informed read, not a measurement of buyer behaviour.
  • The free competitor card names firms from Companies House; detailed rival profiles are in the unlock.
  • The AI-visibility section in this report is modelled from what is on your pages. It is not a live query of any assistant.
  • Your report's address is private but not password-protected: anyone with the link can open it, so share it with care.
Price

Free. The held-back sections open with a one-off unlock.

The unlock price is read from our product table and shown on the pricing page and inside your report before you pay.

See the unlock
FAQ

Free Insight Report: questions

Is it really free?

Yes. The full read and a first set of moves are free, with no account and no card. Some sections are held back and open with a one-off unlock, which you can ignore.

Do I need to give you my email?

No. An email address is optional; it lets us send you the link to your report.

What do you read?

The public pages of your website, your company record on Companies House, and measured technical checks such as page speed. Nothing behind a login.

Who can see my report?

Anyone you give the link to. The address is long and unguessable but it is not password-protected, so treat it like a private document.

How is this different from an Intel loop?

The Insight Report is for any business and reads your site in depth. An Intel loop compares your site directly with rivals you choose; the e-commerce version is checked by a specialist before you see it.

Run it on your own business.

Live and free. No account and no card; an email address is optional.