Marketing for architects, read the way an AI assistant reads your firm.
Not an agency, and nothing here sells rankings. It is a free read: an AI assistant reads your architect website as five buyer types, scores each against a published rubric, and sets what it found against what architects’ clients actually search. On our own site those five readers returned 29 to 53 — a 24-point disagreement about identical pages.
No account. The reading runs on the page while you watch it.
One website. Five buyers. 24 points between the most and the least convinced.
- Considered Researcher53
- Time-Poor Pragmatist35
- Referred Sceptic50
- Anxious First-Timer29
- Sophisticated Re-Buyer38
This is our own site, read by the thing we sell. Yours will differ — the spread is the finding, not the average.
What your clients are typing into Google this month
Measured 2026-08-23, UK, monthly search volume. These are the questions a prospective client asks before they ever reach your contact form — and the answer is usually somewhere other than your website.
| Search | Searches/mo |
|---|---|
| “how much do architects charge” | 210 |
The thing your buyer is trying to settle is whether the practice has done work like theirs, and what it cost. The reading checks whether your site settles it, and says so plainly when it does not.
Five buyers, one website, no agreement
These are the scores our own site received when it was read on 2026-05-11. Yours will differ — that spread is the finding, not the average.
- The Considered ResearcherCitation depth holds up; no real case work, library 404s, no named author53/100
- The Time-Poor PragmatistEvery CTA routes to waitlist; Stripe non-functional; H1 fails own /diagnose rubric35/100
- The Referred ScepticIan Stone — the person Sarah named — never appears in body copy or as a face50/100
- The Anxious First-TimerZero named humans on four pages; ROI counter reads as webinar register29/100
- The Sophisticated Re-BuyerAgency Partner tier is twenty-six words; no PI / DPA / per-client cap38/100
What this attention costs to buy
Advertisers pay up to £11.39for a single click on “marketing for architects” (140 searches a month, measured 2026-08-25, DataForSEO Labsendpoint). That is the market’s own valuation of a architect looking for help. We publish it because a firm weighing up whether any of this is worth its time should be able to see the number rather than take our word for the urgency.
Keyword difficulty for “marketing for architects” read 0 on 2026-08-25; the results page that reading describes was last crawled by the vendor on 2025-12-19.
Questions people ask before running one
Can I get a free audit of my website?
Yes. The reading at /start is free and needs no account. It reads your architect website the way a prospective client would — is a named person findable, is a price in reach, is there proof of work, can they act without a phone call — and shows you where each of five buyer types stops.
Can ChatGPT do an SEO audit?
Not the kind this page delivers. Here an AI assistant reads your pages as five buyer types and scores each against a published rubric; the spread between those scores is the finding. It is a legibility read, not a technical SEO audit: no crawl, no rankings, no backlink profile.
Can you audit a website?
We read one; we do not audit code. The reading covers the pages it can capture and reports what a client would and would not find on them. A page it cannot capture is recorded as absent rather than skipped, because an audit that quietly omits what it could not read flatters the firm.
How much does a website audit cost?
This one costs nothing and asks for no account. What it will not give you — a technical crawl, Core Web Vitals, a backlink profile — other tools do better, some of them also free. Paid options for the fuller report are listed at /pricing; nothing on this page needs one.