Why did they choose someone else?
Your site read beside the firms you lose to, by five buyer types on one rubric, with the points on the page behind each verdict.
Solutions
Start from the question you have.
Eight questions owners ask about their market. Each page names the evidence we read, the code that reads it, and the tool that answers it today. A question marked in build waits on a loop that does not run yet.
By problem
The questions we answer.
Most can be started today. Those marked in build wait on a loop that is not on sale.
Are rivals' ads beating mine?
The search terms rivals pay for and a modelled spend range today. Which ads they start, stop and keep running once the ad watch ships.
Is my pricing right against rivals?
Your prices, delivery terms and offers beside the rivals you choose, and what a discount or delivery threshold costs in margin.
What changed on competitor sites?
New pages, price changes and promotions on the rival sites you choose.
Why aren't my reviews converting?
Whether your reviews show on the pages where buyers decide, what they say beside your rivals' reviews, and which themes buyers repeat.
Rebuild, or fix what we have?
The missing pieces that cost you buyers, found before you spend on a new site, with the fixes ranked by effort.
Which channel should we fund?
Where you and your rivals show up across reviews, paid search and organic search, read before the next spend is placed.
How do buyers see us?
Five buyer types read your site and your rivals' on one rubric, and you read what assistants answer about your trade, word for word.
How each answer is built
Evidence first, then the answer.
Read the public evidence
Your site and your rivals' sites, reviews, search results and paid search. Each source is named on the problem page, with the module that reads it.
Compare on the same terms
You and the rivals you name, read with one rubric. A gap is measured against your market.
Rank what to do
Actions ordered by effort, so the first change is one you can make without a new website or a new agency.
By industry
Online stores
Brands that sell through their own store, where the rival is one tab away and price, delivery and reviews are compared side by side.
By industry
Services
Firms and trades that win work through enquiries, quotes and consultations, where the buyer reads several websites before picking up the phone.
FAQ
About solutions
Why organise by problem rather than by product?
Owners arrive with a question, not a product name. Each problem page lists what we read to answer it, what you get back, and which tool or loop does the work.
What does “in build” mean?
The answer depends on a loop that is being built and does not run for customers yet. It is not on sale. Each in-build page lists what you can run today instead.
Where should I start if I am not sure which problem is mine?
The free Insight Report. It reads your site beside the competitors you name, the way five buyer types would. Most of the other questions follow from what it shows.
Is there a page for my industry?
Ten kinds of online store and ten service trades have a page, listed below. Each puts the problems in that trade's terms. If yours is not listed, the problem pages still apply.
Start with the free report.
It reads your site beside the competitors you name. Most of the other questions follow from it. No account and no card.