Promotions and banners
Seasonal offers, discount banners and new landing pages rivals add.
Industries · Services · Windows & doors
Stop losing the quote after the home visit.
Homeowners replacing windows invite several companies round, then compare them on their websites before and after each visit: the guarantee page, the price guide, the reviews. The free report reads your site beside the local rivals you name.
Your buyers
How buyers choose between windows, doors and conservatories.
Replacement windows and doors are a purchase a household makes rarely, and many buyers arrive wary of high-pressure selling. They want to see the products, understand the options and feel that a quote will be straightforward.
On the page they look for product ranges with clear pictures, materials and colour options, security and energy ratings explained without trade terms, guarantees and who backs them, and whether the company fits its own products or subcontracts the installation. A price guide or a way to get an indicative figure without a sales visit is a strong signal.
Then the reassurance: local reviews mentioning fitters by name, a showroom address, years trading shown on the page and membership of the schemes the trade uses. A buyer who cannot find those on your site will find them on a rival's.
A week in your market
The moments that cost or win you work.
A composite, illustrative week of the kind of thing that happens in this trade. It is not a customer's diary and nothing in it is measured.
- Monday
A quote is accepted — by someone else
You surveyed and quoted for a full house of windows. The homeowner went with a rival whose site offered an online price guide and a clear guarantee page.
Why did they choose someone else? - Tuesday
A competitor starts a seasonal promotion
A rival puts a discount banner across every page and adds a promotion landing page. Homeowners mention it on the phone before you have seen it.
What changed on competitor sites? - Wednesday
Pricing is questioned on a survey visit
A homeowner says your quote is higher than another they read online. Without seeing what rivals publish, the salesperson has nothing to compare against.
Is my pricing right against rivals? - Thursday
Ads on the brand name
A national company starts appearing above you when people search for your company name. You do not know which of your keywords they are bidding on.
Are rivals' ads beating mine? - Sunday
Reviews are strong but invisible
You have a good Google rating, but your website hides it on a separate page. A rival with fewer reviews shows theirs on every product page.
Why aren't my reviews converting?
Built for windows & doors
What we read for a business like yours.
Public evidence about you and the rivals you name. Where a read depends on a loop that is still in build, the loop cards below say so.
Price guides and calculators
Whether rivals publish indicative prices or an online quote tool, and how it compares with your own page.
Paid search keywords
The terms rivals bid on, including your company name where they bid on it.
Reviews and where they appear
Rating, count and themes, and whether each company surfaces reviews on its product pages.
Guarantee and product pages
How each site explains guarantees, materials and installation.
Problems this trade asks us
Start from the question you have.
Why did they choose someone else?
Your site read beside the firms you lose to, by five buyer types on one rubric, with the points on the page behind each verdict.
Is my pricing right against rivals?
Your prices, delivery terms and offers beside the rivals you choose, and what a discount or delivery threshold costs in margin.
Are rivals' ads beating mine?
The search terms rivals pay for and a modelled spend range today. Which ads they start, stop and keep running once the ad watch ships.
What changed on competitor sites?
New pages, price changes and promotions on the rival sites you choose.
Loops that matter here
The watches we are building for this trade.
A loop re-runs a read on a cadence you choose and reports what changed. None runs for customers yet, and none is on sale.
Competitor website monitor
Watches the rival sites you choose and reports what changed since the last run: new pages, prices and promotions.
Competitor ad watch
Keeps a record of the ads your rivals run, so you can see which are new, which stopped and which have run longest.
Reviews and reputation watch
Collects new reviews for you and the rivals you name, groups them into themes, and shows which themes moved.
FAQ
Questions from windows, doors and conservatories
Can you tell me what rivals charge for windows?
Only what they publish: price guides, calculators and offers on their pages. We do not estimate prices that are not published.
Will the report tell me how to beat a national company?
It shows where your site and theirs differ for each buyer type, and ranks the gaps you can close. What you do with that is your call.
Can you alert me when a rival starts a promotion?
The competitor website monitor will report new offers and pages. It is in build and not on sale yet.
Do I need to give you access to anything?
No. The free Insight Report reads public pages. Nothing is connected and no account is needed to start.
Read your site the way your buyers do.
The free report reads your site beside the competitors you name. No account and no card to start.