How online shops score, once the data is there.
Anonymised category benchmarks built from released Intel loop comparisons. A category appears here only once enough comparisons have scored it.
Benchmarks publish once enough comparisons exist.
No category has enough data yet.
Each category needs at least 10 released comparisons before it publishes. Until then this page lists no benchmark and prints no figure.
When a category passes the threshold it appears here with its median, its spread and the number of comparisons behind it, dated.
What will be measured, and how.
Every released Intel loop comparison scores the client's store and the rivals they chose on the same eight categories, so scores are comparable across comparisons. For each category we publish the median, the middle half of scores and the counts they rest on. A site compared more than once is counted once, from its most recent comparison.
- First impression: value proposition clarity, hero messaging, brand credibility.
- Navigation and discovery: search, filters, category structure, menu clarity.
- Product pages: imagery, copy, reviews, pricing clarity, calls to action.
- Cart and checkout: payment options, delivery and returns clarity before checkout, guest checkout cues, friction points visible from public pages.
- Trust signals: reviews, guarantees, returns policy, security and payment badges.
- Mobile experience: mobile speed (PageSpeed, mobile strategy), viewport, layout cues.
- Speed and basic SEO: page speed, titles, meta descriptions, content structure, crawlability.
- Promotions and retention: offers, email capture, loyalty, subscriptions, re-engagement hooks.
Scores are observations from public pages, made against a fixed rubric and checked by a specialist. They describe what a shopper can see, not conversion or revenue. The guide to running a competitor comparison explains each category in full.
Benchmark questions
Where do the benchmark figures come from?
Only from released Intel loop comparisons: reports a specialist has checked and released. Each scores the client's store and the rivals they chose on eight categories, from 0 to 10, with quoted evidence for every score.
Is any business identifiable?
No. We publish counts and quartiles per category, never a domain, a single site's score or a run. A site compared more than once counts once, from its most recent comparison.
Why are there no benchmarks yet?
A category publishes only when enough released comparisons have scored it. Below that threshold a median says more about which few stores happened to be compared than about the market, so we show nothing rather than a thin number.
See where your store sits against three rivals.
An Intel loop comparison scores your site and three competitors you choose on these eight categories.