Notes on reading your market.

Abandoned basket emails: what to compare against rivals

How to see rivals' abandoned basket emails ethically with a seed inbox, what to record in each message, and how to use the comparison to improve your own recovery sequence.

Email capture offers: what rivals give away

Pop-ups, sign-up discounts, free delivery and guides. How to record what rivals offer for an email address, and design your own offer with care.

When a rival seems to be everywhere: turning a hunch into evidence

A rival seems to be in every feed and search. Before you react, check what is really there with public tools, and separate presence from performance.

Which channel to fund next: a public-evidence approach

Deciding where the next marketing budget goes is easier when you compare your channels with rivals' using public evidence. A method you can run yourself.

A product page checklist, judged against your rivals

A practical product page checklist for UK online shops, and why each item should be judged against the rivals your shoppers also visit rather than against a generic best-practice list.

Trust signals: which to copy from rivals and which to ignore

Not every badge, banner or widget on a rival's site earns its place. How to tell the trust signals that answer real shopper doubts from the clutter worth leaving alone.

Why your homepage value proposition reads as vague, and how to test it

Most vague homepage headlines are written from the inside out. Four simple tests, including a rival line-up, to find out whether yours says anything a stranger would act on.

Page speed against rivals: reading PageSpeed Insights calmly

PageSpeed Insights reports lab and field data. How to compare your pages with rivals' fairly, and which differences are worth acting on.

Rebuild or fix? Deciding with a comparison, not a hunch

A website rebuild is a big, risky spend. How to use a structured comparison against rivals to decide whether you need one, or a focused fix list.

Free delivery thresholds: reading rivals' and setting your own

How to record what rivals charge for delivery and where free delivery kicks in, and how to set your own threshold from your basket sizes and margins rather than by copying.

Your returns policy as a selling point

Every UK online shop has a legal returns floor. How you present returns, and how that compares with rivals, is where the selling point lives.

Planning seasonal promotions by watching rivals' calendars

Rivals' promotions follow patterns you can see in public. How to build a promotion calendar from ad libraries and seed inboxes, and plan your own.

Landscapers and trades: reading rivals' reviews for what customers value

Rivals' public reviews are a record of what local customers praise and complain about. How landscapers and trades can read them, sort them into themes and use what they learn.

Consent mode and broken tracking: the quiet reason paid ads look worse

When paid ads look worse than they feel, the tracking is often the problem. How consent mode works, and how to check your tags with Tag Assistant.

The fake reviews ban: what it means for how you collect and show reviews

UK law now bans fake reviews and reviews that hide incentives. What the rules and the CMA's guidance cover, and practical questions to check your own review process against. Not legal advice.

Showing the full price: delivery charges, fees and the CMA's price transparency guidance

What the CMA's price transparency guidance (CMA209) covers, and a practical way to audit your own price journey against rivals'. Not legal advice.

Comparing yourself with rivals in ads: what the CAP Code asks

Comparative advertising can be persuasive and fair. What CAP Code rules 3.33 and 3.34 ask, and how to keep the evidence that backs a comparison.

What a law firm can learn from rival firms' websites

A practical way for solicitors' firms to read rival firms' websites: how they explain services, show their people, handle enquiries and build confidence, and what to do with what you find.

Competitor research for accountancy practices

How an accountancy practice can compare itself with rival practices using only public information: who they target, how they package services, how they win trust and how they handle enquiries.