Offers and promotions
Headline offers, bundles and finance promotions on rival homepages and landing pages.
Industries · Services · Solar & renewables
Be the installer that answers the questions before the survey.
A homeowner buying panels, a battery or a heat pump asks several installers to quote and reads each site for the survey, the finance terms and the warranty. The free report reads your site beside the installers you name and shows which page loses the quote.
Your buyers
How buyers choose between solar and renewables installers.
A renewables installation is a big decision for a household, and the buyer is often new to the technology. Before they let an installer into the house, they want to know the company is established, accredited and not going anywhere.
They compare the practical details: whether the survey is free and what it involves, whether finance is offered and on what terms, what the warranties cover and for how long, which brands of panel, battery or inverter are used, and whether the installer handles any paperwork with the network operator. A site that answers these on the page saves an uneasy phone call.
Reviews carry a lot of weight in a market where homeowners are wary of hard selling. Reviews that mention a straightforward survey, a tidy installation and aftercare count for more than star ratings alone, and accreditation badges shown on the page help the comparison.
A week in your market
The moments that cost or win you work.
A composite, illustrative week of the kind of thing that happens in this trade. It is not a customer's diary and nothing in it is measured.
- Monday
A rival changes its headline offer
A competing installer swaps its homepage offer from panels to a panel-and-battery bundle. Homeowners comparing quotes start asking you about bundles you never advertised.
What changed on competitor sites? - Tuesday
Paid search gets more crowded
New installers start bidding on the same searches as you in your county. You see more clicks that never become enquiries and do not know who you are bidding against.
Are rivals' ads beating mine? - Wednesday
A homeowner cancels the survey
They booked, then cancelled. A rival's site explained the warranty and finance terms on one page; yours asked them to wait for the survey to find out.
Why did they choose someone else? - Thursday
The team argues about which channel to back
Lead generation sites, paid search and local map listings all bring enquiries of different quality. The question is where the next budget goes, and the rivals' choices are invisible.
Which channel should we fund? - Saturday
A cautious buyer reads the reviews
A retired couple read reviews for four installers. They skip past ratings and look for mentions of pressure selling, and of aftercare when something went wrong.
Why aren't my reviews converting?
Built for solar & renewables
What we read for a business like yours.
Public evidence about you and the rivals you name. Where a read depends on a loop that is still in build, the loop cards below say so.
Published prices and finance terms
Whether system prices, finance examples or price guides appear on the page.
Paid search and public ad libraries
Keywords rivals bid on, and their ads in public ad libraries where a library returns them.
Reviews and aftercare themes
Rating, count and the themes in review text: survey experience, installation, aftercare.
Proof on the page
Accreditation badges, warranty details and brand partners shown on each installer's site.
Problems this trade asks us
Start from the question you have.
Are rivals' ads beating mine?
The search terms rivals pay for and a modelled spend range today. Which ads they start, stop and keep running once the ad watch ships.
What changed on competitor sites?
New pages, price changes and promotions on the rival sites you choose.
Which channel should we fund?
Where you and your rivals show up across reviews, paid search and organic search, read before the next spend is placed.
Why did they choose someone else?
Your site read beside the firms you lose to, by five buyer types on one rubric, with the points on the page behind each verdict.
Why aren't my reviews converting?
Whether your reviews show on the pages where buyers decide, what they say beside your rivals' reviews, and which themes buyers repeat.
Loops that matter here
The watches we are building for this trade.
A loop re-runs a read on a cadence you choose and reports what changed. None runs for customers yet, and none is on sale.
Competitor ad watch
Keeps a record of the ads your rivals run, so you can see which are new, which stopped and which have run longest.
Competitor website monitor
Watches the rival sites you choose and reports what changed since the last run: new pages, prices and promotions.
Reviews and reputation watch
Collects new reviews for you and the rivals you name, groups them into themes, and shows which themes moved.
Own-ads audit
Reads the ad accounts you connect and flags what changed in your own spend, results and creative since the last run.
FAQ
Questions from solar and renewables installers
Can you tell me which installers are advertising in my area?
The ad-spend estimate and paid-keyword data show what rivals bid on today. The competitor ad watch, which keeps a running record of rivals' ads, is in build.
Do you check whether a rival's accreditation is genuine?
No. We report what each site displays. Checking a scheme's own register is for the buyer or the scheme.
Can you audit our own ad accounts?
The own-ads audit, which reads accounts you connect, is in build and not on sale yet. The ad accounts themselves are not read today.
What does the free report show for an installer?
Your site read by five buyer types beside the rivals you name, scored on the same rubric, with the gaps ranked by effort. No account and no card are needed.
Read your site the way your buyers do.
The free report reads your site beside the competitors you name. No account and no card to start.