Competitor website monitor
Will watch the rivals the report names and list what they change on their sites.
Solutions · by problem
Why did they choose someone else?
Your rival publishes how it works. You publish a callback button. The buyer read both pages and picked theirs. The free report scores your site and the rivals you name with five buyer types on one fixed rubric, and cites the points on the page behind each verdict.
Answered today
The problem
What owners say.
- We were cheaper and they still went with the other lot.
- The enquiry went quiet after they looked at our website.
- I don't know what the firm down the road says that we don't.
- We lose the ones we should win, and I can't tell which bit is costing us.
Composite phrasings of a common problem, not quotes from named customers.
Why it is hard
Why checking by hand fails.
Lost buyers rarely give a reason. When they do, it is polite: "we went with someone closer". On the page, that often means the other firm answered the price question and you did not.
You cannot read a rival's site as a first-time buyer. You know the trade, so you skim past the line a stranger stops on. Buyers also differ. One wants proof of past work, one wants the fee, one wants the name of the person who will handle the job.
Here is what the reading returns. In the sample report, run on a constructed test firm called Hadley & Whitmore, the firm ranks fourth of four. It averages 57; its three rivals average 70. The recurring drag is a missing "How we work" page, flagged in three of three archetype readings. Crowthorne Legal, the top scorer, puts its process on the homepage in five steps.
The limits. The report reads public pages. It does not see your enquiry log, your quotes or your analytics. It cannot tell you why one named buyer left. It shows where your pages give a buyer less than the firm they chose, which is the part of the decision you control.
What we read
Each source, and the code that reads it.
Every source names the module in our code that reads it. A source marked in build does not run for customers yet.
- Your website and the competitors you nameThe pages a buyer reads before choosing: home, services, pricing, about, contact. Read as text, the way a machine and a skim-reader see them.
src/lib/firecrawl.ts - Five buyer archetypesEach site scored by five buyer types against the same fixed rubric. You see which buyer stalls where, on your site and on theirs.
src/lib/prompt/evaluate.ts - Google reviewsRating and review count for you and each named rival, as published on Google.
src/lib/connectors/places.ts - Where each competitor shows upThe social, review and directory profiles each rival links to. Where they are listed and you are not shows up as a gap.
src/lib/connectors/competitor-properties.ts
What you get
What you get back.
- A score per buyer type for your site and each named rival, on the same rubric
- Where each buyer type stalls on your pages, with the points from the page that led there
- What the firms you lose to publish that you do not: prices, proof, people, process
- Priority actions ranked by effort, so the first change is one you can make yourself
Today and in build
What runs today, and what is in build.
Live tools run now. Loops in build will answer it again on a cadence you choose. They are not on sale.
LiveOpenLiveOpenIn build In build
Free Insight Report
Name the firms you lose to. Get the side-by-side reading. No account and no card to start.
Sample report
A full report on a constructed test firm. Read the output before you run your own.
Reviews and reputation watch
Will keep the review side of the comparison current for you and the same rivals.
Where it comes up
Industries that ask this.
Each industry page puts the problem in that trade's terms.
FAQ
Questions about “Why did they choose someone else”
Can this tell me exactly why one buyer went elsewhere?
No. Only that buyer can. The report shows where your pages give a first-time buyer less than the pages of the firm they chose.
Do I need to know who I am losing to?
It helps. Name the firms you hear about most in lost quotes. If you do not know, start with the firms that appear above you when you search for your own service and town.
Do the competitors know they have been read?
No. We read their public pages the way any visitor does. Nothing is sent to them and nothing asks them to take part.
What are the five buyer types?
Archetypes from a published library, each with the decision factors that buyer weighs. One rubric is applied to every site in the reading, so the comparison is like for like. The sample report shows them at work.
What does it cost?
The Insight Report is free to start: no account, no card. The pricing page lists what the paid tiers add.
Name the rivals you lose to.
The free report reads your site beside theirs, five buyer types on one rubric. No account and no card to start.