Most website audits grade your code. This one reads your site as a buyer.
Five buyer archetypes read the same pages independently and score them against a fixed, published rubric. On our own site they returned 29 to 53 — a 24-point disagreement about identical pages. A single score is a verdict; the spread tells you which buyer you are losing.
Run the free auditNo account, no email wall. It runs on the page while you watch it.
What it checks, and what it will not tell you
It reads what is on the page: whether a named human is findable, whether a price is in reach, whether there is proof of work, and whether a buyer can act without a phone call. It scores those the same way every time, and it publishes the rule it used.
It will not give you a technical SEO crawl, a Core Web Vitals report, or a backlink profile. Those are real things and other tools do them better. If a page could not be captured it is recorded as absent rather than skipped, because an audit that silently omits what it could not read flatters the firm paying for it.
The five readers
- The Considered ResearcherCitation depth holds up; no real case work, library 404s, no named author53/100
- The Time-Poor PragmatistEvery CTA routes to waitlist; Stripe non-functional; H1 fails own /diagnose rubric35/100
- The Referred ScepticIan Stone — the person Sarah named — never appears in body copy or as a face50/100
- The Anxious First-TimerZero named humans on four pages; ROI counter reads as webinar register29/100
- The Sophisticated Re-BuyerAgency Partner tier is twenty-six words; no PI / DPA / per-client cap38/100
By profession
Each of these shows what that profession’s own clients search for, measured 2026-08-23.