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Audience Intel Tools
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Audience Intel Tools

See your business the way machines read it.

Open tools run right now, no account needed, and you keep the full result. The padlocked ones are free with an account — an email address is the whole form.

Strategy

Your go-to-market, your margins, the levers — the vision the other tools serve.

Business File

Do your own market research, automatically — every tool run accumulates into one file on your business, so each new run starts smarter than the last.

Discount designer

Open — no account needed

Staggered discount tiers, priced in margin £ — a flat storewide % looks cheap until you see what it takes off gross margin.

Delivery threshold optimiser

Open — no account needed

"Free shipping over £N" vs a flat discount, worked out in £ on your own order book — free shipping usually costs less than it looks.

Abandoned-cart recovery calculator

Open — no account needed

What recovering more abandoned carts is worth in margin — and what a recovery discount costs — net of the incentive, on your own figures.

Full market report

Already looked at a £2k Mintel report and closed the tab? The free Full Market Report is built to answer what that report would have cost you — real market sizing and a competitor read, at no charge.

Monitoring

Keeping the machine-readable surface honest, and watching it over time.

Site legibility check

Open — no account needed

Traffic but no sales? See your site exactly as a machine reads it — extractable text only, images and video stripped, word count front and centre.

Most sites are startlingly thinner than their owners believe once the images, video and carousels are stripped away — and the machines answering your buyers only ever see what’s left.

Run the audit

The KPI leverage matrix

The most-leveraged numbers in the business, against what we can already see and what nobody measures yet — honestly, lever by lever.

KPI levers against what we can see today and what remains unmeasured
LeverWhat we can see todayThe void
ReachAudience reached — qualified visits or enquiry-generating impressions.
  • liveShare of voice — named rival roster, 0–100 score
  • liveAI visibility / Ask the AIs — measured presence
  • liveAd-spend estimate — competitor spend band
  • needs connectionyour own traffic (GA4)
  • not yet plannedtrade+town demand volume
ActVisit-to-enquiry conversion rate.Nothing measures this yet
  • needs connectionvisit-to-enquiry rate (GA4)
  • not yet planneddoes a submitted form actually arrive
ConvertLead-to-sale close rate.Nothing measures this yet
  • not yet plannedreal conversion attribution — no CRM/call-tracking connector
Order valueAverage transaction or job value.
  • liveDiscount designer — margin maths on a supplied AOV
  • not yet plannedAOV observed from real transactions
FrequencyRepeat purchases per customer per year.Nothing measures this yet
  • not yet plannedno repeat-purchase / order-history source
Retention / repeatCustomer lifespan and churn-adjacent signal.
  • liveMarket Mirror — dissatisfaction language in market reviews
  • not yet plannedan actual churn/repeat rate for one business
  • not yet plannedreview-velocity monitoring over time
ReferralReferral/word-of-mouth coefficient.Nothing measures this yet
  • not yet plannedno source observes how a customer actually found you
Site reachableFoundation: the site is up and answering.
  • liveIncidental — the legibility audit's scrape either succeeds or fails
  • in buildstanding reachability check
Forms deliverFoundation: a submitted enquiry actually arrives.Nothing measures this yet
  • in buildform-delivery verification
No dead endsFoundation: no dead buttons, dead pages, broken paths.Nothing measures this yet
  • in builddead-end / dead-page crawl
Machine-legibleFoundation: a machine can extract what the site actually offers.
  • liveSite legibility check — extractable text, word count, live
  • not yet planneda diffed snapshot over time

No invented figures — every live cell cites a real tool, every void cell states a gap, none is a promise of a build date beyond what is already declared.

Position

Where you sit, how customers see you vs them, what they're doing that you're not — for your peace of mind.

Ask the AIs

Open — no account needed

Your buyers are already asking ChatGPT about businesses like yours — ask ChatGPT, Gemini, Claude and Grok the same question right now and see, verbatim, whether you're the one they name.

How busy your competitors are

See how busy your competitors really are — a named, distance- and relevance-gated roster, ranked 0–100, so a saturated market becomes a number, not a feeling.

Market Mirror

Open — no account needed

Market research is too expensive for a business your size — so mine what buyers already wrote instead. Real reviews from your market: frustrations, unmet needs, the words buyers actually use.

Ad-spend estimate

Open — no account needed

A competitor's monthly ad budget as an honest ±45% band with its basis line shown — never a false point figure.

Exposure

How the customers who drive growth find you.

AI visibility check

When your buyers ask ChatGPT, Gemini, Claude or Grok about your business, are you named? Measured presence and rank, tracked over time, verbatim excerpts.

Make your business facts machine-readable

Ready-to-paste code (called schema) that spells out your business facts for search engines and AI — built from your real details, checked to be valid, never an invented value.

We run these tools on our own site and publish what they find. Three findings from the last self-run:

  • Our homepage H1 was twelve words, naming no vertical, no service and no outcome — failing the nine-word rubric our own diagnostic page sets.
  • Three of our pages disagreed about our own product's most basic specification.
  • Two research-library URLs were cited as evidence across the site — and both returned 404.

If a tool here would not make us wince at our own site, it does not ship.

Measured, not promised. Every figure carries its provenance; estimates are labelled as estimates.