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Abandoned-cart recovery calculator
What recovering more abandoned carts is worth in margin — and what a recovery discount costs — net of the incentive, on your own figures.
Every figure below is a modelled illustration from your own inputs — not a forecast, not a promise.
How many carts get left behind in a typical month.
What a typical abandoned cart is worth.
Your gross margin on a typical order, before any incentive cost.
What share of abandoned carts you recover today — most stores that aren’t running a flow sit at 1–2%.
Well-run recovery flows commonly land in the mid-single digits — modelled, and it varies widely by sector and channel mix.
Orders that don’t exist today
+24 orders/month
Moving recovery from 1% to 7% is modelled to add 24recovered orders a month — orders that, today, simply don’t happen.
| Current (1%) | Target (7%) | |
|---|---|---|
| Recovered orders/month | 4 | 28 |
| Recovered revenue/month | £260 | £1,820 |
| Net margin/month | £104 | £728 |
Moving 1% → 7% is worth ≈£624/month margin after the incentive — modelled on your figures.
Each +1 percentage point of recovery is modelled at £104/month of net margin — constant across the range, since the model moves in a straight line with the recovery rate.
How to read this
Modelled from the numbers you entered — not measured, not a forecast, and not specific to any product mix or customer segment.
The incentive cost is charged only on recovered orders, never on carts that stay abandoned — that is the whole point of the comparison above.
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