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Discount designer
A blanket site-wide discount is not scaled by your margin — a £ discount comes straight off margin £, because your cost of goods doesn’t move. See what a staggered tier structure changes, priced in margin pounds, not headline percentages.
Your figures
Proposed tier structure
Up to 3 spend thresholds, each with its own % off and its own uptake guess. A tier with a threshold at or below your average order value behaves like a flat storewide discount.
The comparison
▼ £5,046/month less margin retained under the proposed tiers
| Tier | Order value | Pays | Margin/order | Orders/mo | Cost/mo | Break-even AOV shift |
|---|---|---|---|---|---|---|
| £500 tier | £500.00 | £475.00 | £200.00 | 144 | £3,600 | -85.4% |
| £1,000 tier | £1,000.00 | £900.00 | £350.00 | 48 | £4,800 | -91.6% |
The staggered structure costs £5,046/month of margin versus your current offer IF uptake holds — your uptake numbers are the assumption to watch.
Read this alongside the numbers above
Every discount-cost and margin figure here is exact arithmetic on the figures you set — margin %, order value, monthly orders. The uptake percentages (current offer and each tier) are your own assumption, not a measurement of your buyers: they are the single biggest lever on whether this comparison holds.
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