Open — no account needed
Ad-spend estimate
A competitor's monthly ad budget as an honest ±45% band with its basis line shown — never a false point figure.
Why it's a band — a real miss, on the record
£8,492 vs £1,700what a third-party model claimed one firm spent per month on ads, against the client-confirmed real spend — a 5× miss.measured vs modelled · real client engagement, name redacted
That miss is designed into the tool: every estimate renders as a ±45% band with its basis line attached, never a confident point figure we cannot defend.
Where it runs today
The band already ships in production inside the full Audience Intel report. Its standalone home on this page is being fitted — watch Latest changes for the moment it opens here.
Measured, not promised. Every figure carries its provenance; estimates are labelled as estimates.