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How busy your competitors are
See how busy your competitors really are — a named, distance- and relevance-gated roster, ranked 0–100, so a saturated market becomes a number, not a feeling.
What it does
It builds a named competitor roster for your trade and catchment — distance-gated and relevance-checked, so a firm that merely shares your SIC code never contaminates it — then ranks the gated set 0–100 with the drivers behind every rank shown.
What it unlocks for the business
A saturated market stops being a feeling and starts being a number. Know which rival's review count is beating you, and by how much, before you spend another pound on ads or match their price on a hunch — pricing and spend decisions made on gut-feel comparison to a named rival get replaced by a measured position: ahead, level or behind, stated as a rank, not a nerve.
How to use it for maximum leverage
- Run it monthly; when a rival's share of voice jumps, read the drivers behind their rank — that's their playbook showing.
- Check the drivers, not just the position, before you decide a competitor is really encroaching on your patch — a rank can move because of one loud channel, not real growth.
- Before matching a rival's price or ad spend, check their rank first — reacting to a competitor who is actually behind you burns margin for nothing.
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Measured, not promised. Every figure carries its provenance; estimates are labelled as estimates.