Read your bookkeeper website the way your clients read it.
Five buyer archetypes read the same page independently and score it against a fixed rubric. On our own website they returned 29 to 53 — a 24-point disagreement about identical pages. The free reading shows you your own spread.
Run the free readingNo account. The reading runs on the page while you watch it.
What your clients are typing into Google this month
Measured 2026-08-23, UK, monthly search volume. These are the questions a prospective client asks before they ever reach your contact form — and the answer is usually somewhere other than your website.
| Search | Searches/mo |
|---|---|
| “how much do bookkeepers charge” | 170 |
The thing your buyer is trying to settle is whether the price is per month and what it includes. The reading checks whether your site settles it, and says so plainly when it does not.
Five buyers, one website, no agreement
These are the scores our own site received. Yours will differ — that spread is the finding, not the average.
- The Considered ResearcherCitation depth holds up; no real case work, library 404s, no named author53/100
- The Time-Poor PragmatistEvery CTA routes to waitlist; Stripe non-functional; H1 fails own /diagnose rubric35/100
- The Referred ScepticIan Stone — the person Sarah named — never appears in body copy or as a face50/100
- The Anxious First-TimerZero named humans on four pages; ROI counter reads as webinar register29/100
- The Sophisticated Re-BuyerAgency Partner tier is twenty-six words; no PI / DPA / per-client cap38/100
What this attention costs to buy
Advertisers pay up to £8.40for a single click on “bookkeeper marketing” (70 searches a month, measured 2026-08-23). That is the market’s own valuation of a bookkeeper looking for help. We publish it because a firm weighing up whether any of this is worth its time should be able to see the number rather than take our word for the urgency.