New collections and removed lines
Pages added to and removed from each rival's sitemap, so a drop, a lookbook or a discontinued line shows up as a dated change.
Industries · Online stores · Fashion
See your store beside the brands your shoppers have open in the next tab.
A shopper with two similar jackets open buys from the store with the clearer size guide and the longer returns window. Rivals change both, and drop new collections, without telling you. An Intel loop sets your store beside three rivals you name and shows where the decision tips: the size selector, the returns page, the delivery terms.
Your buyers
How buyers choose between fashion and clothing brands.
Clothing is bought with doubt about fit. A shopper looking at two similar pieces will often choose the store that answers the sizing question best: a size guide on the product page, model measurements, notes on how the cut runs, and reviews that say whether it came up small.
Returns are the second filter. Free returns, the length of the returns window and how easy the process looks all sit in the shopper's mind before they add to bag. A returns policy that is hard to find reads as a returns policy that is hard to use.
Fashion runs on drops and sales, and shoppers who follow a few brands learn their rhythm. If a rival's sale goes live and you do not know, you discover it through a slow week rather than a plan.
A week in your market
The moments that cost or win you work.
A composite, illustrative week of the kind of thing that happens in this trade. It is not a customer's diary and nothing in it is measured.
- Monday
A rival publishes a new collection
Several new product pages and a lookbook appear on a competitor's sitemap. Their homepage changes, and their social ads switch to the new range the same week.
What changed on competitor sites? - Tuesday
Their sale starts early
A competitor starts a mid-season sale ahead of yours, with a banner across every page. Your full-price pieces are suddenly being compared with their marked-down ones.
Is my pricing right against rivals? - Wednesday
Reviews keep saying the sizing runs small
New reviews on a rival's best-seller say it runs small, and the rival has added a fit note to the product page. Your own reviews say similar things, with no note on your page.
Why aren't my reviews converting? - Thursday
You cannot tell which ads are working for them
A rival seems to be everywhere on social. You want to know which of their ads have been running longest, because those are the ones they keep paying for.
Are rivals' ads beating mine? - Saturday
Mobile visitors leave at the size selector
Your product pages get traffic on phones, but few shoppers choose a size and add to bag. You need to know whether that is the layout, the sizing information or the returns wording.
Rebuild, or fix what we have?
Built for fashion
What we read for a business like yours.
Public evidence about you and the rivals you name. Where a read depends on a loop that is still in build, the loop cards below say so.
Sales and promotions
Promotional banners and offers on the pages you pick, and prices from rivals' product data, so a sale is visible when it starts.
Returns, delivery and sizing clarity
Whether returns terms, delivery options and size guidance are clear where the shopper decides, on your product pages and on theirs.
Fit and quality themes in reviews
Review text for you and each rival grouped into themes such as fit, fabric, delivery and returns experience.
Ads rivals keep running
Rivals' ads from public ad libraries where a library returns them, with new, stopped and longest-running ads tracked.
Problems this trade asks us
Start from the question you have.
What changed on competitor sites?
New pages, price changes and promotions on the rival sites you choose.
Is my pricing right against rivals?
Your prices, delivery terms and offers beside the rivals you choose, and what a discount or delivery threshold costs in margin.
Why aren't my reviews converting?
Whether your reviews show on the pages where buyers decide, what they say beside your rivals' reviews, and which themes buyers repeat.
Are rivals' ads beating mine?
The search terms rivals pay for and a modelled spend range today. Which ads they start, stop and keep running once the ad watch ships.
Rebuild, or fix what we have?
The missing pieces that cost you buyers, found before you spend on a new site, with the fixes ranked by effort.
Loops that matter here
The watches we are building for this trade.
A loop re-runs a read on a cadence you choose and reports what changed. None runs for customers yet, and none is on sale.
Competitor website monitor
Watches the rival sites you choose and reports what changed since the last run: new pages, prices and promotions.
Competitor ad watch
Keeps a record of the ads your rivals run, so you can see which are new, which stopped and which have run longest.
Reviews and reputation watch
Collects new reviews for you and the rivals you name, groups them into themes, and shows which themes moved.
Own-ads audit
Reads the ad accounts you connect and flags what changed in your own spend, results and creative since the last run.
FAQ
Questions from fashion and clothing brands
Can you tell me when a rival starts a sale?
The competitor website monitor is being built to read promotions and prices on the rival pages you choose and report what changed since the last run. It is in build and not on sale yet.
Do you look at sizing and returns?
Yes. An Intel loop compares your store with three rivals across eight categories, and cart and checkout covers delivery and returns clarity. Product-page detail, including size guidance, is read the same way for every store.
Can you see which of my rivals' ads are working?
Nobody outside a rival's ad account can see its results. What can be seen is which ads they keep running, and for how long, where a public ad library returns them. The competitor ad watch loop is being built around that, and it is not on sale yet.
We sell on marketplaces as well as our own site. Does that count?
The reads described here look at your own store and your rivals' own stores. Marketplace listings are not part of them today.
See your store beside three rivals.
An Intel loop compares your store with three rivals you choose, across eight categories, checked by a specialist.