Local map position
Where each firm sits in local map results for the jobs homeowners search for.
Industries · Services · Trades
Search puts you on the shortlist. Your website decides who gets the call.
Homeowners shortlist a few local tradespeople from search, the map and recommendation sites, then choose on what they can see: photographs of finished jobs, the area covered, a free written quote, the reviews. The free report reads your site beside the rivals you name.
Your buyers
How buyers choose between builders, plumbers and the trades.
For a homeowner, hiring a builder, plumber, roofer or decorator is a leap of trust: someone is coming into the house, and getting it wrong is expensive. They lean on whatever evidence they can find before they call.
That evidence is mostly photographs of finished jobs, a clear list of the work the firm takes on, the area covered, whether quotes are free and written, and any guarantees or trade association membership. A homeowner planning an extension looks for different proof from one with a burst pipe, and a site that only serves one loses the other.
Reviews decide a great deal: turning up when promised, tidiness, sticking to the quote. A firm with good reviews scattered across three sites, and none on its own pages, hides its best proof from the homeowner who is reading.
A week in your market
The moments that cost or win you work.
A composite, illustrative week of the kind of thing that happens in this trade. It is not a customer's diary and nothing in it is measured.
- Monday
A kitchen fit goes to the second quote
You quoted for a kitchen fit. The homeowner chose a rival whose site showed several finished kitchens with a short description of each job.
Why did they choose someone else? - Tuesday
A rival starts paying for the map
A competitor starts appearing at the top of local results with an ad label. Your enquiries drop and you are not sure why.
Are rivals' ads beating mine? - Wednesday
Which directory is worth paying for?
Several recommendation and lead sites want a monthly fee. The question is which, if any, earns its place next to paid search and the map.
Which channel should we fund? - Thursday
The site needs updating — or does it?
A family member offers to build a new site. The free report shows the gaps are a services page, a gallery with captions and reviews on the homepage.
Rebuild, or fix what we have? - Sunday
Reviews on three sites, none on yours
A homeowner checks reviews on Google and two trade sites. Yours are good but scattered, and your own site shows none of them.
Why aren't my reviews converting?
Built for trades
What we read for a business like yours.
Public evidence about you and the rivals you name. Where a read depends on a loop that is still in build, the loop cards below say so.
Services and gallery pages
Which jobs rivals write pages for and which new projects they publish.
Paid search keywords
The terms rivals bid on, from third-party paid-keyword data.
Reviews across sources
Rating, count and themes on Google and the review sites that can be read reliably.
Your site on a phone
Page speed and how quickly a homeowner reaches a phone number or a quote form.
Problems this trade asks us
Start from the question you have.
Why did they choose someone else?
Your site read beside the firms you lose to, by five buyer types on one rubric, with the points on the page behind each verdict.
Rebuild, or fix what we have?
The missing pieces that cost you buyers, found before you spend on a new site, with the fixes ranked by effort.
Which channel should we fund?
Where you and your rivals show up across reviews, paid search and organic search, read before the next spend is placed.
Why aren't my reviews converting?
Whether your reviews show on the pages where buyers decide, what they say beside your rivals' reviews, and which themes buyers repeat.
Loops that matter here
The watches we are building for this trade.
A loop re-runs a read on a cadence you choose and reports what changed. None runs for customers yet, and none is on sale.
Reviews and reputation watch
Collects new reviews for you and the rivals you name, groups them into themes, and shows which themes moved.
Competitor website monitor
Watches the rival sites you choose and reports what changed since the last run: new pages, prices and promotions.
Own-ads audit
Reads the ad accounts you connect and flags what changed in your own spend, results and creative since the last run.
FAQ
Questions from builders, plumbers and the trades
I'm a one-person business. Is this for me?
The free Insight Report needs no account and no card, and it shows how your site reads beside the tradespeople you compete with.
Will you build me a new website?
No. We read your site and rivals' and rank the gaps. Many can be fixed without a rebuild.
Can you watch my reviews and competitors'?
The reviews and reputation watch will. It is in build and not on sale yet.
Can you tell which lead sites rivals use?
The competitor properties read lists the review sites, directories and social channels each rival links to from its own site.
Read your site the way your buyers do.
The free report reads your site beside the competitors you name. No account and no card to start.