Subscriptions and trial offers
Prices from rivals' product data and the offers on their subscription pages, compared with yours on the same terms.
Industries · Online stores · Pets
Pet owners compare carefully. See what they compare you with.
Pet owners reorder the same food and switch only for a reason: the ingredients list, a late delivery, a better subscription. An Intel loop reads your store beside three rivals you name and shows which of those reasons your pages hand to a rival.
Your buyers
How buyers choose between pet food and pet product brands.
Pet owners are buying for someone who cannot tell them what they think. That makes them careful readers of ingredients, feeding guides and suitability notes for age, breed and size. A product page that answers whether this is right for their animal earns trust that a discount cannot.
Repeat purchase is the business. Shoppers compare subscription terms, the ease of changing delivery frequency and whether running out is likely. Reliable delivery is often what reviews talk about most, and a rival with a reputation for late orders is vulnerable.
Switching is also driven by reviews from other owners, especially ones that describe a fussy eater, a sensitive stomach or a dog that destroyed every other toy. Specific stories carry more weight than star ratings.
A week in your market
The moments that cost or win you work.
A composite, illustrative week of the kind of thing that happens in this trade. It is not a customer's diary and nothing in it is measured.
- Monday
A rival adds a first-order offer
A competitor puts a trial offer on its subscription and promotes it across its site. Owners thinking of switching now have a cheaper way to try them.
Is my pricing right against rivals? - Tuesday
New breed and age pages appear
A rival publishes pages for particular breeds and life stages, linked from their main menu. You want to know what they cover and whether they are worth answering.
What changed on competitor sites? - Wednesday
Reviews of a rival mention late deliveries
A run of reviews complain that a rival's orders arrived late. That is a switching moment for their customers, if your own delivery promise is clear.
Why aren't my reviews converting? - Thursday
Their ads lead with the pet, not the price
A rival's new ads show owners and animals rather than offers. You want to know whether those keep running before deciding whether to follow.
Are rivals' ads beating mine? - Sunday
You ask how a new owner sees your store
A first-time puppy owner lands on your site from a search. You want to know whether your pages answer their questions or send them back to the results.
How do buyers see us?
Built for pets
What we read for a business like yours.
Public evidence about you and the rivals you name. Where a read depends on a loop that is still in build, the loop cards below say so.
Delivery and reliability themes
Review text for you and each rival grouped into themes such as delivery, packaging, palatability and customer service.
New content and ranges
New and removed pages from rivals' sitemaps, so breed guides, new ranges and discontinued lines show up as changes.
Product-page suitability
Whether each product page says which animals it suits and how to feed or use it, read the way different buyer types read it.
Paid search and ads
Paid keywords rivals bid on for food and product terms, and their ads where a public library returns them.
Problems this trade asks us
Start from the question you have.
Is my pricing right against rivals?
Your prices, delivery terms and offers beside the rivals you choose, and what a discount or delivery threshold costs in margin.
Why aren't my reviews converting?
Whether your reviews show on the pages where buyers decide, what they say beside your rivals' reviews, and which themes buyers repeat.
How do buyers see us?
Five buyer types read your site and your rivals' on one rubric, and you read what assistants answer about your trade, word for word.
What changed on competitor sites?
New pages, price changes and promotions on the rival sites you choose.
Loops that matter here
The watches we are building for this trade.
A loop re-runs a read on a cadence you choose and reports what changed. None runs for customers yet, and none is on sale.
Reviews and reputation watch
Collects new reviews for you and the rivals you name, groups them into themes, and shows which themes moved.
Competitor website monitor
Watches the rival sites you choose and reports what changed since the last run: new pages, prices and promotions.
Competitor ad watch
Keeps a record of the ads your rivals run, so you can see which are new, which stopped and which have run longest.
FAQ
Questions from pet food and pet product brands
Can you tell us when a rival's reviews turn bad?
The reviews and reputation watch is being built to collect new reviews for you and your rivals and show which themes moved. It is in build and not on sale yet. Today, an Intel loop reads reviews as part of a one-off comparison.
Do you check whether our feeding guidance is correct?
No. The reads look at how clearly the guidance is presented, not whether it is nutritionally right. That is for your own specialists.
Which rivals should we name?
The stores your customers mention, the ones that appear beside you in search results, and the ones whose ads you keep seeing. An Intel loop takes three; the free Insight Report takes the competitors you name.
Is there a cost to start?
The free Insight Report and an Intel loop both start without a card. Paid options are listed on the pricing page.
See your store beside three rivals.
An Intel loop compares your store with three rivals you choose, across eight categories, checked by a specialist.