Collections and new pieces
New and removed pages from rivals' sitemaps, so a collection launch or a retired line shows up as a dated change.
Industries · Online stores · Jewellery
Jewellery is bought on trust. See how rivals earn it.
A ring buyer wants the metal, the hallmark, the size guide and the gift returns window on the product page. Rivals compete on those reassurances as much as on design. An Intel loop reads your store beside three you name and shows where trust tips.
Your buyers
How buyers choose between jewellery brands.
A jewellery purchase is often emotional and often a gift, which makes the buyer careful. They read materials, metal and stone details, hallmarking and care instructions. Close-up photographs and images on a person help them judge size and finish, and a page without them leaves the buyer guessing the size from a white-background shot.
Sizing and returns are the next filter. Ring sizing guides, chain lengths, resizing services and the returns window for gifts all sit in the shopper's mind. A rival who answers these on the product page removes a reason to hesitate.
Presentation and occasion close the sale. Gift packaging, engraving, delivery-date choice and the ability to send directly to the recipient all count, and reviews that mention how a gift was received carry more weight than general praise.
A week in your market
The moments that cost or win you work.
A composite, illustrative week of the kind of thing that happens in this trade. It is not a customer's diary and nothing in it is measured.
- Monday
A rival launches a personalised range
A competitor publishes a set of engravable pieces with a new landing page. You want to know what they offer and how prominently they show it.
What changed on competitor sites? - Tuesday
Their gift returns window is extended
A rival extends returns for gifts and says so on every product page. A buyer worried about getting it wrong now has a reason to choose them.
Is my pricing right against rivals? - Wednesday
Reviews mention packaging and presentation
New reviews of a rival praise the gift box. Your packaging is just as good, but your reviews never appear near the add-to-bag button.
Why aren't my reviews converting? - Thursday
Their occasion ads go live
Ads for an upcoming occasion start running from a competitor. You want to see which designs and messages they lead with.
Are rivals' ads beating mine? - Sunday
You ask how a first-time buyer sees you
Someone buying their first piece from you lands on a ring page. You want to know whether they can find the metal, the size guide and the returns terms without leaving.
How do buyers see us?
Built for jewellery
What we read for a business like yours.
Public evidence about you and the rivals you name. Where a read depends on a loop that is still in build, the loop cards below say so.
Materials, sizing and care detail
Whether metal, stone, sizing and care information is on the product page, read the way different buyer types read it.
Gifting and returns terms
Gift packaging, engraving, delivery choices and returns for gifts, compared across you and each rival.
Prices and promotions
Prices from rivals' product data and the occasion offers on the pages you choose.
Review themes
Review text grouped into themes such as quality, presentation, sizing and delivery.
Problems this trade asks us
Start from the question you have.
How do buyers see us?
Five buyer types read your site and your rivals' on one rubric, and you read what assistants answer about your trade, word for word.
Why aren't my reviews converting?
Whether your reviews show on the pages where buyers decide, what they say beside your rivals' reviews, and which themes buyers repeat.
What changed on competitor sites?
New pages, price changes and promotions on the rival sites you choose.
Are rivals' ads beating mine?
The search terms rivals pay for and a modelled spend range today. Which ads they start, stop and keep running once the ad watch ships.
Loops that matter here
The watches we are building for this trade.
A loop re-runs a read on a cadence you choose and reports what changed. None runs for customers yet, and none is on sale.
Competitor website monitor
Watches the rival sites you choose and reports what changed since the last run: new pages, prices and promotions.
Reviews and reputation watch
Collects new reviews for you and the rivals you name, groups them into themes, and shows which themes moved.
Competitor ad watch
Keeps a record of the ads your rivals run, so you can see which are new, which stopped and which have run longest.
FAQ
Questions from jewellery brands
Can you compare our product pages with a rival's?
Yes. An Intel loop compares your store with three rivals you choose across eight categories, from first impression to cart and checkout, and a specialist checks every finding before you see it.
Do you verify materials or hallmarks?
No. The reads look at how clearly material and hallmark information is presented, not whether it is accurate.
Will you tell us when a rival runs an occasion sale?
The competitor website monitor is being built to read promotions and prices on rival pages you choose and report what changed. It is in build and not on sale yet.
We are a one-person studio. Is this for us?
The free Insight Report and an Intel loop both start without a card, so you can judge whether the comparison is useful before spending anything.
See your store beside three rivals.
An Intel loop compares your store with three rivals you choose, across eight categories, checked by a specialist.