Seasonal ranges and gift pages
New and removed pages from rivals' sitemaps, so a seasonal range or a discontinued hamper appears as a dated change.
Industries · Online stores · Food & drink
See the hamper, the bundle and the delivery promise you are up against.
A hamper buyer checks the last order date, the gift-message box and the delivery charge before the contents. Rivals launch seasonal ranges and move delivery thresholds around every gifting date. An Intel loop reads your store beside three you name and shows where the sale is decided.
Your buyers
How buyers choose between food and drink brands.
Food bought online has to arrive in good condition, so delivery is part of the product. Shoppers compare delivery charges, chilled or ambient packaging, delivery-day choice and what happens if something arrives damaged. A clear delivery promise often matters more than a small price difference.
Gifting changes the shopper. Someone buying a hamper or a gift box cares about presentation, gift messages, the ability to send to a different address and the last order date before an occasion. A gift buyer who cannot find the last order date leaves for a store that prints it on the product page.
Taste is hard to judge from a screen, so shoppers lean on descriptions, provenance and reviews. Ingredients and allergen information need to be easy to find, and reviews that describe the taste and the condition on arrival do more than a row of stars.
A week in your market
The moments that cost or win you work.
A composite, illustrative week of the kind of thing that happens in this trade. It is not a customer's diary and nothing in it is measured.
- Monday
A rival publishes its seasonal range
A competitor adds a set of new gift boxes and a seasonal landing page. You want to see what they launched and how they priced it before you finalise your own.
What changed on competitor sites? - Tuesday
Their delivery threshold drops
A rival lowers the order value for free delivery and announces it in a banner. A shopper comparing baskets now sees a lower total there.
Is my pricing right against rivals? - Wednesday
Reviews mention damaged parcels
Several reviews of a rival complain about bottles arriving broken. Your packaging is better, but your product pages do not say how you pack.
Why aren't my reviews converting? - Thursday
Their gifting ads start
A competitor's gift ads start appearing across social. You want to know whether they lead with price, presentation or the product before you brief your own.
Are rivals' ads beating mine? - Sunday
You ask how a gift buyer sees you
Someone buying for a relative lands on your hamper page. You want to know whether they can find the delivery date, the gift message and the allergen details without hunting.
How do buyers see us?
Built for food & drink
What we read for a business like yours.
Public evidence about you and the rivals you name. Where a read depends on a loop that is still in build, the loop cards below say so.
Delivery terms and thresholds
Delivery charges, thresholds and gifting options on product and checkout pages, for you and each rival.
Prices and promotions
Prices from rivals' product data and the offers on the pages you choose.
Review themes
Review text grouped into themes such as taste, packaging, condition on arrival and delivery.
Ads around gifting moments
Rivals' ads where a public library returns them, and the paid keywords they bid on for gift and product terms.
Problems this trade asks us
Start from the question you have.
Is my pricing right against rivals?
Your prices, delivery terms and offers beside the rivals you choose, and what a discount or delivery threshold costs in margin.
What changed on competitor sites?
New pages, price changes and promotions on the rival sites you choose.
Why aren't my reviews converting?
Whether your reviews show on the pages where buyers decide, what they say beside your rivals' reviews, and which themes buyers repeat.
How do buyers see us?
Five buyer types read your site and your rivals' on one rubric, and you read what assistants answer about your trade, word for word.
Are rivals' ads beating mine?
The search terms rivals pay for and a modelled spend range today. Which ads they start, stop and keep running once the ad watch ships.
Loops that matter here
The watches we are building for this trade.
A loop re-runs a read on a cadence you choose and reports what changed. None runs for customers yet, and none is on sale.
Competitor website monitor
Watches the rival sites you choose and reports what changed since the last run: new pages, prices and promotions.
Competitor ad watch
Keeps a record of the ads your rivals run, so you can see which are new, which stopped and which have run longest.
Reviews and reputation watch
Collects new reviews for you and the rivals you name, groups them into themes, and shows which themes moved.
FAQ
Questions from food and drink brands
Can you help us set a free-delivery threshold?
The delivery threshold optimiser in the free tools works through a threshold against a flat discount on your own order figures. An Intel loop then shows how your delivery terms read beside three rivals you choose.
Do you check our allergen information?
The reads check whether allergen and ingredient information is easy to find, not whether it is correct. Accuracy stays with you.
Will you watch rivals' seasonal launches?
The competitor website monitor is being built to report new pages and price changes on the rival sites you choose. It is in build and not on sale yet.
Do you look at wholesale or trade sites?
The reads look at the public sites you name. If a rival's trade site is public, it can be named; if it sits behind a login, it cannot be read.
See your store beside three rivals.
An Intel loop compares your store with three rivals you choose, across eight categories, checked by a specialist.