Competitor research, done properly.
The method behind our comparisons, written so you can run it yourself: what to look at, where the public evidence lives, how to read it fairly and how to turn it into a plan.
Start with the method, then go channel by channel.
The comparison method
How to run a competitor website comparison
Compare your site with up to three rivals on eight categories. Every score backed by a screenshot, a quoted line or a PageSpeed result, from public pages only.
1,529 words · FAQ includedGuideChoosing which rivals to compare
Pick the rivals you lose sales to, not the biggest name. Find them from your money searches, your customers and marketplaces, and keep the set to three.
1,116 words · FAQ includedGuideReading a comparison scorecard and prioritising by effort and impact
How to read a side-by-side scorecard, spot which of four patterns you are in, and sort findings into quick fixes and bigger opportunities.
1,301 words · FAQ includedGuideTurning findings into a 30/60/90 plan
Sort competitor findings by effort and impact, put quick wins in days 1–30 and bigger work later, give each item an owner and evidence, and re-check the comparison after each phase.
1,140 words · FAQ includedGuideWhy competitor research is the cheapest investment you can make
Six objections to competitor research, from cost to the risk of changing things, each answered with what it costs to skip.
1,344 words · FAQ includedChannels and evidence
The channel comparison explained: eight channels, public sources, and what they can't show
How to compare your marketing with rivals across eight channels using public sources, what analysis adds, and where outside-in evidence stops.
1,262 words · FAQ includedGuideHow to read rivals' ads in the Meta Ad Library and Google Ads Transparency Center
A step-by-step manual method for reviewing competitors' live ads in the two public ad libraries, what to record, and how to read what you find.
1,139 words · FAQ includedGuideBuilding a seed inbox for competitor email analysis
Set up a dedicated business inbox, sign up to your brand and three rivals on the same date, record each email's subject, offer and flow position, then unsubscribe.
1,088 words · FAQ includedGuideTurning review themes into ad copy
Collect your reviews and your rivals', cluster them into themes, find the praise only you earn, and write ad hooks in your customers' own words, within the UK rules.
1,286 words · FAQ includedGuideBenchmarking your prices against rivals
Build like-for-like baskets, count delivery and fees in the total, track discount depth and frequency, and date every observation, so a price comparison means something.
1,127 words · FAQ includedGuideTracking and measurement checks for your own site
How to check that the Meta Pixel, GA4, Google Ads tags, the TikTok pixel and consent mode work on your own site, and what a rival's page source can and cannot tell you.
1,162 words · FAQ includedGuideMonitoring competitor websites ethically
Watch rivals' public pages without crossing a line: respect robots.txt, keep request rates polite, stay out of accounts, never click their ads, and keep a dated change log.
1,130 words · FAQ includedOr have an Intel loop run it.
An Intel loop compares your site with three rivals you choose, on the same eight categories these guides use, and a specialist checks every finding.