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Audience Intel
Industries · Services · Landscaping

Show the homeowner why your garden is worth the wait.

A homeowner planning a garden looks at portfolios first, then at the process: design stage, site visit, drawn plan, written quote. The free report reads your site beside the local firms you name and shows the page where yours loses them.

The sample report's score grid: confidence-to-contact for each buyer archetype, the focal firm beside three rivals
Sample report · Hadley & Whitmore is a constructed test firm
Your buyers

How buyers choose between landscaping and garden design.

A homeowner planning a new garden usually starts with pictures: rival portfolios, social feeds and saved images. Then they narrow down to a few local firms whose work looks like what they want, and whose sites suggest they take on projects of their size.

What tips the decision is often the process rather than the plants: a design stage before the build, a site visit, a drawn plan, a written quote, and whether the firm builds the garden itself or hands it to a subcontractor. A site that explains the journey from first call to finished garden lowers the risk in the homeowner's mind.

Reviews and visible proof close the gap: finished projects with real locations, reviews that mention tidiness and communication, and any trade association membership shown on the page. A beautiful portfolio with no sign of how the work is run still leaves the homeowner guessing.

A week in your market

The moments that cost or win you work.

A composite, illustrative week of the kind of thing that happens in this trade. It is not a customer's diary and nothing in it is measured.

  1. Monday

    A design enquiry asks for a ballpark

    A couple asks what a patio and planting scheme might cost. A rival's site already shows a typical project range and a design-fee explanation; yours asks them to book a visit first.

    Is my pricing right against rivals?
  2. Tuesday

    A competitor posts a new case study

    A local landscaper adds a detailed project page for a garden in a postcode you work in every season. It starts appearing for searches in that area.

    What changed on competitor sites?
  3. Wednesday

    A lost quote, no reason given

    You visited, drew a plan and sent the quote. The homeowner chose someone else. Reading both websites side by side shows the winner explains their build process step by step.

    Why did they choose someone else?
  4. Saturday

    A homeowner scrolls portfolios on the sofa

    On a phone, your gallery loads slowly and has no captions. A rival's shows each garden with its location, the brief and the timeline of the build.

    How do buyers see us?
  5. Sunday

    Reviews mention mess, not plants

    Reading reviews across the area shows the complaints are almost all about tidiness and communication. The firm that addresses this on its homepage gets the enquiry.

    Why aren't my reviews converting?
Built for landscaping

What we read for a business like yours.

Public evidence about you and the rivals you name. Where a read depends on a loop that is still in build, the loop cards below say so.

Portfolio and project pages

New case studies and gallery pages rivals add, read from their sitemaps.

Process explained on the page

Whether each site describes design, survey, quote and build stages, or only shows pictures.

Local map position

Where each firm appears in the local map results for the searches homeowners make.

Reviews

Rating, count and the recurring themes in review text for you and each named rival.

Page speed on a phone

How quickly image-heavy portfolio pages load, measured with Google's PageSpeed data.

Problems this trade asks us

Start from the question you have.

Answered today

Why did they choose someone else?

Your site read beside the firms you lose to, by five buyer types on one rubric, with the points on the page behind each verdict.

Answered today

How do buyers see us?

Five buyer types read your site and your rivals' on one rubric, and you read what assistants answer about your trade, word for word.

Answered today

Rebuild, or fix what we have?

The missing pieces that cost you buyers, found before you spend on a new site, with the fixes ranked by effort.

Answered today

Why aren't my reviews converting?

Whether your reviews show on the pages where buyers decide, what they say beside your rivals' reviews, and which themes buyers repeat.

Loops that matter here

The watches we are building for this trade.

A loop re-runs a read on a cadence you choose and reports what changed. None runs for customers yet, and none is on sale.

In build

Competitor website monitor

Watches the rival sites you choose and reports what changed since the last run: new pages, prices and promotions.

In build

Reviews and reputation watch

Collects new reviews for you and the rivals you name, groups them into themes, and shows which themes moved.

FAQ

Questions from landscaping and garden design

We get most work from word of mouth. Does the website matter?

Referred homeowners still look you up before they call. The report shows what they find, beside the firms they might also look at.

Can you tell us what rivals charge?

Only where they publish it. The report reads what is on their pages; it does not guess at prices that are not published.

Should we rebuild the site around the portfolio?

Run the free report first. It ranks the gaps by effort, and many can be fixed without a rebuild: captions, a process page, a design-fee explanation.

Can you watch rival landscapers' websites for us?

The competitor website monitor will. It is in build and not on sale yet; the loops page explains what it will watch.

Read your site the way your buyers do.

The free report reads your site beside the competitors you name. No account and no card to start.