Local map position
Where each firm appears in local map results for the jobs customers search for.
Industries · Services · Electricians
Be the electrician they call, not the third one they read about.
A homeowner or landlord who needs an electrician searches locally, reads a handful of sites and reviews, and calls whoever looks safest. The free report reads your site beside the electricians you name: where the phone number sits, which jobs have their own page, what the reviews say.
Your buyers
How buyers choose between electricians and electrical contractors.
Electrical work splits into urgent and planned. A customer with no power wants a phone number, a service area and some sign the firm answers. A customer planning a rewire, an EV charger or a consumer unit upgrade compares more carefully and reads more pages.
Both want to know the electrician is qualified and registered with a scheme the trade uses, that the work will be certified, and roughly how call-out and pricing work. Landlords look for inspection and certificate services; homeowners look for each job explained in the words they would use.
Reviews decide a lot in a local trade: tidiness, turning up when promised and explaining the problem clearly. The local map listing is often the first thing a customer sees, so its reviews and photos matter as much as the website.
A week in your market
The moments that cost or win you work.
A composite, illustrative week of the kind of thing that happens in this trade. It is not a customer's diary and nothing in it is measured.
- Monday
A landlord picks a rival for inspections
A letting agent's landlord needs certificates for several properties. A rival's site has a dedicated landlord page with how bookings work; yours lists it as one line among many services.
Why did they choose someone else? - Tuesday
A competitor adds EV charger pages
A local firm publishes a page for each charger brand it fits. They start appearing for searches you could have answered.
What changed on competitor sites? - Wednesday
Should we pay for leads or ads?
Lead-sharing sites, paid search and the local map listing all cost something. The question is where to put the money when you cannot see what rivals do.
Which channel should we fund? - Thursday
The map listing slips
Your firm drops down the local map results for your town. A rival with more recent reviews and photos sits above you.
Why aren't my reviews converting? - Saturday
An urgent call goes elsewhere
A homeowner with tripping power reads your site on a phone. The phone number is at the bottom of a long page; the rival's is at the top with the area covered.
How do buyers see us?
Built for electricians
What we read for a business like yours.
Public evidence about you and the rivals you name. Where a read depends on a loop that is still in build, the loop cards below say so.
Service pages
Which jobs each rival writes a page for, such as EV chargers, rewires and landlord certificates, and which new ones appear.
Reviews and recency
Rating, count, the themes in review text and how recent the latest reviews are.
Accreditations on the page
Which schemes and registrations each firm displays, as shown on its own site.
Your site on a phone
Page speed and where the phone number and service area sit, for an urgent customer.
Problems this trade asks us
Start from the question you have.
How do buyers see us?
Five buyer types read your site and your rivals' on one rubric, and you read what assistants answer about your trade, word for word.
Why did they choose someone else?
Your site read beside the firms you lose to, by five buyer types on one rubric, with the points on the page behind each verdict.
Which channel should we fund?
Where you and your rivals show up across reviews, paid search and organic search, read before the next spend is placed.
Why aren't my reviews converting?
Whether your reviews show on the pages where buyers decide, what they say beside your rivals' reviews, and which themes buyers repeat.
Loops that matter here
The watches we are building for this trade.
A loop re-runs a read on a cadence you choose and reports what changed. None runs for customers yet, and none is on sale.
Reviews and reputation watch
Collects new reviews for you and the rivals you name, groups them into themes, and shows which themes moved.
Competitor website monitor
Watches the rival sites you choose and reports what changed since the last run: new pages, prices and promotions.
Own-ads audit
Reads the ad accounts you connect and flags what changed in your own spend, results and creative since the last run.
FAQ
Questions from electricians and electrical contractors
Is this worth it for a small firm?
The Insight Report is free and needs no account. It is a reasonable first look at how your site reads beside the electricians you compete with.
Can you improve our map ranking?
We read where you and rivals appear and what differs: reviews, photos, pages. We do not promise a ranking.
Can you watch our reviews and our rivals'?
The reviews and reputation watch will do that. It is in build and not on sale yet.
Do you verify rivals' registrations?
No. We report what each site displays; checking a scheme's register is for the customer.
Read your site the way your buyers do.
The free report reads your site beside the competitors you name. No account and no card to start.