Treatment and clinician pages
Which treatments and clinicians each rival lists, and which new pages they add.
Industries · Services · Private clinics
Give a careful patient the confidence to book with you.
People choosing a private clinic for physiotherapy, aesthetics, fertility, diagnostics or a specialist consultation compare several providers closely. They look for the clinician's name, the consultation fee and the booking calendar. The free report reads your site beside the clinics you name.
Your buyers
How buyers choose between private clinics.
A private patient is paying directly, often for something personal, and is usually comparing a small number of clinics in some detail. They want to understand what a treatment involves, who will provide it and what it will cost, before they hand over contact details.
On the page they look for named clinicians with their qualifications, a clear description of each treatment and consultation, a published price list or at least the consultation fee, whether insurers are accepted, where the clinic is and how to book. Vague pages and a contact form that promises a call back lose to a clinic that shows the booking calendar.
Trust signals carry extra weight: reviews that describe the experience, the regulator or professional bodies the clinic lists on its site, and a clear explanation of what happens at a first appointment. A clinic whose expertise is excellent can still look riskier than a rival on the page.
A week in your market
The moments that cost or win you work.
A composite, illustrative week of the kind of thing that happens in this trade. It is not a customer's diary and nothing in it is measured.
- Monday
A consultation enquiry goes cold
A patient fills in your form, then books with a rival who shows the consultation fee and an online calendar on the treatment page.
Why did they choose someone else? - Tuesday
A competitor adds a new treatment
A rival clinic launches a new service page and starts advertising it. Your own team hears about it from a patient.
What changed on competitor sites? - Wednesday
Are our prices out of line?
Patients keep asking why your initial consultation costs what it does. Without a view of what other clinics publish, the front desk has no answer.
Is my pricing right against rivals? - Thursday
Where should the marketing go next?
Paid social, paid search and insurer directories all bring patients. The question is which one to back, and what rivals already lean on.
Which channel should we fund? - Sunday
A patient reads the clinician profiles
Before booking a specialist appointment, a patient compares clinician pages across three clinics. Yours lists names but not experience or qualifications.
How do buyers see us?
Built for private clinics
What we read for a business like yours.
Public evidence about you and the rivals you name. Where a read depends on a loop that is still in build, the loop cards below say so.
Published fees
Consultation fees and price lists where clinics publish them.
Ads in public libraries and paid search
Rivals' ads where a public library returns them, and the treatment searches they bid on.
Reviews
Rating, count and the themes patients write about: explanation, results, booking, cost.
Booking path
How each site moves a patient from a treatment page to a booking.
Problems this trade asks us
Start from the question you have.
Why did they choose someone else?
Your site read beside the firms you lose to, by five buyer types on one rubric, with the points on the page behind each verdict.
Is my pricing right against rivals?
Your prices, delivery terms and offers beside the rivals you choose, and what a discount or delivery threshold costs in margin.
What changed on competitor sites?
New pages, price changes and promotions on the rival sites you choose.
Which channel should we fund?
Where you and your rivals show up across reviews, paid search and organic search, read before the next spend is placed.
How do buyers see us?
Five buyer types read your site and your rivals' on one rubric, and you read what assistants answer about your trade, word for word.
Loops that matter here
The watches we are building for this trade.
A loop re-runs a read on a cadence you choose and reports what changed. None runs for customers yet, and none is on sale.
Competitor website monitor
Watches the rival sites you choose and reports what changed since the last run: new pages, prices and promotions.
Competitor ad watch
Keeps a record of the ads your rivals run, so you can see which are new, which stopped and which have run longest.
Reviews and reputation watch
Collects new reviews for you and the rivals you name, groups them into themes, and shows which themes moved.
Own-ads audit
Reads the ad accounts you connect and flags what changed in your own spend, results and creative since the last run.
FAQ
Questions from private clinics
Do you advise on what clinics may claim in advertising?
No. We report what sites and ads show. What your clinic may say is a matter for your clinical lead and advisers.
Can you monitor rival clinics' new treatments?
The competitor website monitor will report new pages and price changes. It is in build and not on sale yet.
Do you read patient records or booking systems?
No. The Insight Report reads public pages only. Nothing is connected.
Can I see an example report?
Yes. The sample report is a full read of a constructed test firm, published so you can judge the output first.
Read your site the way your buyers do.
The free report reads your site beside the competitors you name. No account and no card to start.