New models and specification pages
New and removed pages from rivals' sitemaps, so a launch or a discontinued model shows up as a dated change.
Industries · Online stores · Golf & outdoor
Equipment buyers compare spec sheets. Make sure yours wins.
An equipment buyer has the rival's spec sheet open beside yours: weight, folded size, battery range, warranty. Rivals launch models and offers when the weather turns. An Intel loop reads your store beside three you name and shows where you lead and where you trail.
Your buyers
How buyers choose between golf and outdoor equipment brands.
Equipment buyers are often enthusiasts, and they read detail. Weight, folding size, battery range, materials and warranty terms are compared line by line. A product page that hides the specification behind a tab, or leaves it out, loses a buyer who has the rival's spec sheet open next to it.
Because the purchase is significant and durable, shoppers want reassurance. Warranty length, servicing, spare parts and returns terms all feature, as do payment options that spread the cost. Video and photographs that show the product in use help them picture it on the course or the trail.
Season matters. Demand rises when the weather improves and around gift-giving, and rivals time launches and offers accordingly. Reviews from people who have used the product through a full season carry particular weight.
A week in your market
The moments that cost or win you work.
A composite, illustrative week of the kind of thing that happens in this trade. It is not a customer's diary and nothing in it is measured.
- Monday
A rival launches a new model
A competitor publishes a new product page and a comparison chart against its older models. You want to see the specification they lead with before your own season starts.
What changed on competitor sites? - Tuesday
Their spring offer goes live
A rival adds a seasonal bundle with free accessories. Your price is similar, but their offer reads as better value to a shopper comparing both.
Is my pricing right against rivals? - Wednesday
Reviews praise their after-sales service
New reviews of a rival talk about how quickly a fault was handled. Your service is good too, but nothing on your product pages tells a shopper so.
Why aren't my reviews converting? - Thursday
Their ads appear on your brand name
A competitor starts bidding on search terms close to your brand. You want to know which terms they target and whether their ads keep running.
Are rivals' ads beating mine? - Saturday
You question where the budget should go
Search, social and specialist publications all compete for the same spend. You want to see where rivals invest and where they rank before you commit.
Which channel should we fund?
Built for golf & outdoor
What we read for a business like yours.
Public evidence about you and the rivals you name. Where a read depends on a loop that is still in build, the loop cards below say so.
Prices and seasonal offers
Prices from rivals' product data and the promotions on the pages you choose, so a seasonal bundle is visible when it starts.
Warranty, delivery and finance clarity
Whether warranty, servicing, delivery and payment options are clear where the buyer decides, for you and each rival.
Paid keywords on brand and model terms
The paid keywords rivals bid on, including terms close to your brand, and where each store ranks in ordinary search.
Review themes
Review text grouped into themes such as build quality, reliability, after-sales service and delivery.
Problems this trade asks us
Start from the question you have.
What changed on competitor sites?
New pages, price changes and promotions on the rival sites you choose.
Is my pricing right against rivals?
Your prices, delivery terms and offers beside the rivals you choose, and what a discount or delivery threshold costs in margin.
Are rivals' ads beating mine?
The search terms rivals pay for and a modelled spend range today. Which ads they start, stop and keep running once the ad watch ships.
Which channel should we fund?
Where you and your rivals show up across reviews, paid search and organic search, read before the next spend is placed.
Loops that matter here
The watches we are building for this trade.
A loop re-runs a read on a cadence you choose and reports what changed. None runs for customers yet, and none is on sale.
Competitor website monitor
Watches the rival sites you choose and reports what changed since the last run: new pages, prices and promotions.
Competitor ad watch
Keeps a record of the ads your rivals run, so you can see which are new, which stopped and which have run longest.
Own-ads audit
Reads the ad accounts you connect and flags what changed in your own spend, results and creative since the last run.
Reviews and reputation watch
Collects new reviews for you and the rivals you name, groups them into themes, and shows which themes moved.
FAQ
Questions from golf and outdoor equipment brands
Can you see which search terms our rivals bid on?
Yes. Paid-keyword data for rival domains is read through a third-party source, along with an estimated ad budget shown as a band rather than a single figure. Both are estimates from outside the rival's account, and are labelled as such.
Will you tell us when a rival launches a model?
The competitor website monitor is being built to report new pages from rivals' sitemaps on each run. It is in build and not on sale yet.
We sell through dealers as well. Does that matter?
The reads cover your own site and your rivals' sites. Dealer and marketplace listings are not part of them today.
Can you read our own ad accounts?
The own-ads audit loop is being built to read accounts you connect, read-only. It is in build and not on sale yet.
See your store beside three rivals.
An Intel loop compares your store with three rivals you choose, across eight categories, checked by a specialist.