Fee guides and treatment pages
Which treatments each practice lists, whether fees are published, and which new treatment pages appear.
Industries · Services · Dental
Show new patients what they need before they book.
Patients compare practices online before they book: NHS or private, the fee guide, the booking link, the reviews that mention nerves. The free report reads your site beside the practices you name and shows where each kind of patient would stall.
Your buyers
How buyers choose between dental practices.
Patients come to a practice website with very different needs: a family looking to register, someone in pain wanting an urgent appointment, an adult considering a cosmetic treatment. Each looks for different things, and a site that serves one well can lose the others.
They look for a clear list of treatments, whether the practice takes NHS patients, private patients or both, a fee guide they can read before booking, payment plan options, and an easy way to book. Pictures of the practice and the team, and the names of the clinicians, help a nervous patient feel they know where they are going.
Patients read reviews for mentions of gentleness, explanation and how the practice handled a nervous patient. A practice with excellent reviews that are hard to find on its own site gives that advantage away.
A week in your market
The moments that cost or win you work.
A composite, illustrative week of the kind of thing that happens in this trade. It is not a customer's diary and nothing in it is measured.
- Monday
A family registers elsewhere
New to the area, a family compares three practices. Only one states clearly on its homepage whether it is accepting new patients and on what basis.
Why did they choose someone else? - Tuesday
A rival publishes an aligner fee guide
A nearby practice adds a page for clear aligners with a published price range and payment plans. Enquiries start mentioning it.
Is my pricing right against rivals? - Wednesday
Paid search for cosmetic treatments
Practices across town start bidding on implant and whitening searches. You do not know who is bidding, or on what.
Are rivals' ads beating mine? - Thursday
A nervous patient reads every review
Someone who has avoided the dentist for years reads reviews for every practice nearby, looking for the word nervous. One practice answers that concern on its own pages.
Why aren't my reviews converting? - Saturday
Booking on a phone fails
A patient tries to book from a phone. The booking link opens a page that does not fit the screen, and they try the next practice on the list.
Rebuild, or fix what we have?
Built for dental
What we read for a business like yours.
Public evidence about you and the rivals you name. Where a read depends on a loop that is still in build, the loop cards below say so.
Paid search keywords
The treatment searches rivals bid on, from third-party paid-keyword data.
Reviews and their themes
Rating, count and recurring themes: nerves, explanation, waiting, cost.
Booking path on a phone
Page speed and how many steps it takes to reach a booking, read from each site.
Your site, read by five buyer types
Where a new family, an urgent patient and a cosmetic enquirer would each stall.
Problems this trade asks us
Start from the question you have.
Is my pricing right against rivals?
Your prices, delivery terms and offers beside the rivals you choose, and what a discount or delivery threshold costs in margin.
Why did they choose someone else?
Your site read beside the firms you lose to, by five buyer types on one rubric, with the points on the page behind each verdict.
Are rivals' ads beating mine?
The search terms rivals pay for and a modelled spend range today. Which ads they start, stop and keep running once the ad watch ships.
Why aren't my reviews converting?
Whether your reviews show on the pages where buyers decide, what they say beside your rivals' reviews, and which themes buyers repeat.
Rebuild, or fix what we have?
The missing pieces that cost you buyers, found before you spend on a new site, with the fixes ranked by effort.
Loops that matter here
The watches we are building for this trade.
A loop re-runs a read on a cadence you choose and reports what changed. None runs for customers yet, and none is on sale.
Competitor website monitor
Watches the rival sites you choose and reports what changed since the last run: new pages, prices and promotions.
Reviews and reputation watch
Collects new reviews for you and the rivals you name, groups them into themes, and shows which themes moved.
Competitor ad watch
Keeps a record of the ads your rivals run, so you can see which are new, which stopped and which have run longest.
FAQ
Questions from dental practices
Do you give clinical or regulatory advice?
No. We read websites and public signals. Anything about treatment claims or regulation is for your practice and its advisers.
Can you see what private fees rivals charge?
Only what they publish. Where a practice puts its fee guide online, the report reads it; we do not estimate unpublished fees.
Can you watch our reviews and rivals'?
The reviews and reputation watch will. It is in build and not on sale yet.
What does it take to start?
Your website address and the practices you compare yourself with. The free Insight Report needs no account and no card.
Read your site the way your buyers do.
The free report reads your site beside the competitors you name. No account and no card to start.