Skip to content
Audience Intel
Solutions · by problem

Is my pricing right against my rivals?

Your rival shows the delivery charge on the product page. Yours appears at checkout. Buyers compare the whole offer: price, delivery, returns, payment options and the running promotion. An Intel loop scores your store and three rivals you choose on eight categories, cart and checkout among them.

Answered today
Discount designer comparison for its example inputs: current offer against proposed tiers, with the per-tier table
Captured from /tools/discount-designer · the tool's own example inputs
The problem

What owners say.

  • Are we too expensive, or do we just look it?
  • They always seem to have a sale on. Should we?
  • I don't know if free delivery would pay for itself.
  • Someone told me to put our prices on the website. Would that help or hurt?

Composite phrasings of a common problem, not quotes from named customers.

Why it is hard

Why checking by hand fails.

Prices checked by hand go stale. Offers start and stop. Delivery terms sit in footers and checkout pages. A spreadsheet comparison is out of date before anyone acts on it.

Price is also a margin decision. A storewide discount or a free-delivery threshold can look cheap and cost a lot of gross margin. The discount designer and the delivery threshold optimiser work it out on the order figures you enter.

Here is what an Intel loop records. For each of the four stores it detects the payment options, review widgets and retention tools in the page code. Anything it cannot find is written "not detected", never "missing". A named specialist checks every report before it is released.

Service firms face the question earlier: publish fees or a fee guide, or keep them off the site. The Insight Report reads how each buyer type takes the fee page, or its absence, beside the same page on your rivals' sites.

The limits. It does not set your price. It reads public pages and product data, so a price behind a login or a quote form is not read. Alerts when a rival changes a price depend on the website monitor, which is in build and not on sale.

What we read

Each source, and the code that reads it.

Every source names the module in our code that reads it. A source marked in build does not run for customers yet.

  • Your store and three rivals you chooseEight categories from first impression to cart and checkout, including payment options and how clearly delivery and returns are stated.src/lib/mirror/pipeline.ts
  • Published prices in product data (in build)Prices rivals publish in their product structured data, read on each run so changes show up.src/lib/firecrawl.ts
  • Your own order figuresThe numbers you enter into the discount, delivery-threshold and cart-recovery tools. The answer runs on your figures, not an industry average.src/components/shell/tools-meta.ts
  • Price pages on service sitesWhether you and each rival publish fees or a fee guide, and how each buyer type reads the page that answers the cost question.src/lib/prompt/evaluate.ts
What you get

What you get back.

  • A scorecard of your store and three rivals side by side, checkout and delivery included
  • Top quick wins, each rated on effort and impact
  • Discount tiers priced in margin as well as in headline terms
  • Free delivery against a flat discount, worked out on your own order book
Today and in build

What runs today, and what is in build.

Live tools run now. Loops in build will answer it again on a cadence you choose. They are not on sale.

FAQ

Questions about “Is my pricing right against rivals”

Will this tell me what price to charge?

No. It shows how your offer reads beside your rivals' and what a discount or delivery change does to your margin. The price decision stays yours.

Which rivals' prices can you read?

Any public store whose pages we can read. Many stores publish prices in their product structured data, the most reliable source. Where they do not, prices are read from the page text.

Does this work for service firms that do not publish prices?

Yes, through the Insight Report. It reads how your fee page, or its absence, lands with each buyer type, beside the same page on your rivals' sites.

Are the margin tools using industry averages?

No. They run on the figures you enter, so the answer describes your business, not a benchmark.

Will I be told when a rival changes its prices?

That is the job of the competitor website monitor. It is in build and not on sale yet.

Name the rivals you lose to.

The free report reads your site beside theirs, five buyer types on one rubric. No account and no card to start.