Fees and service pages
Whether fees and service levels are published, for sales and for lettings.
Industries · Services · Estate agents
Win the instruction before the valuation visit.
A vendor invites several agents to value and reads each agent's website first: recent sales nearby, the marketing plan, the fee and the tie-in. The free report reads your site beside the agents you name and shows where yours falls behind.
Your buyers
How buyers choose between estate agents and letting agents.
Agents have two sets of buyers: the people buying or renting property, and the vendors and landlords who choose the agent. The second group decides the business, and they decide on very little information: a valuation visit, a fee and whatever the agent's website and reviews tell them.
Vendors look for local knowledge, evidence of recent sales in their street or area, how the property will be marketed, what the fee covers and whether there is a tie-in. Landlords look for the management service levels, how rent and repairs are handled and what fees apply. A site that only shows listings does little to win the instruction.
Reviews matter on both sides, and vendors read them for communication and for valuations that held up at sale. Agents who show sold examples and explain their marketing approach give the vendor something to compare.
A week in your market
The moments that cost or win you work.
A composite, illustrative week of the kind of thing that happens in this trade. It is not a customer's diary and nothing in it is measured.
- Monday
A valuation turns into someone else's board
You valued the house and followed up. The vendor chose a rival whose site explained their marketing plan and showed recent sales nearby.
Why did they choose someone else? - Tuesday
An online agent's ads appear for your town
An online agent starts bidding on searches for your town's name plus 'estate agents'. You do not know which searches or how often.
Are rivals' ads beating mine? - Wednesday
A landlord asks why your fee is different
A landlord quotes another agent's published management fee. Your site does not show yours, and the comparison is made on theirs.
Is my pricing right against rivals? - Thursday
A rival publishes area guides
A competing agent adds area guides for each village you cover. They start to appear in searches vendors make.
What changed on competitor sites? - Saturday
A vendor reads reviews between viewings
A vendor reads reviews for three agents. One has fewer reviews, and they describe valuations that matched the sale price; that is the one invited back.
Why aren't my reviews converting?
Built for estate agents
What we read for a business like yours.
Public evidence about you and the rivals you name. Where a read depends on a loop that is still in build, the loop cards below say so.
Area guides and new pages
New area and valuation pages rivals add, read from their sitemaps.
Paid search keywords
Terms rivals and online agents bid on in your area.
Reviews
Rating, count and themes: communication, accuracy of valuation, speed of sale.
Your site, read by five buyer types
Where a vendor, a landlord and a buyer would each stall on your pages.
Problems this trade asks us
Start from the question you have.
Why did they choose someone else?
Your site read beside the firms you lose to, by five buyer types on one rubric, with the points on the page behind each verdict.
Is my pricing right against rivals?
Your prices, delivery terms and offers beside the rivals you choose, and what a discount or delivery threshold costs in margin.
Are rivals' ads beating mine?
The search terms rivals pay for and a modelled spend range today. Which ads they start, stop and keep running once the ad watch ships.
What changed on competitor sites?
New pages, price changes and promotions on the rival sites you choose.
Loops that matter here
The watches we are building for this trade.
A loop re-runs a read on a cadence you choose and reports what changed. None runs for customers yet, and none is on sale.
Competitor website monitor
Watches the rival sites you choose and reports what changed since the last run: new pages, prices and promotions.
Competitor ad watch
Keeps a record of the ads your rivals run, so you can see which are new, which stopped and which have run longest.
Reviews and reputation watch
Collects new reviews for you and the rivals you name, groups them into themes, and shows which themes moved.
FAQ
Questions from estate agents and letting agents
Do you read property portal data?
No. We read agents' own websites, reviews and public ad and search data.
Should we publish our fees?
That is your decision. The report shows which rivals publish theirs and how a comparing vendor reads both pages.
Can you keep an eye on online agents' ads?
The competitor ad watch will. It is in build and not on sale yet. The ad-spend estimate tool gives a band today.
What do I need to start?
Your website and the agents you lose instructions to. No account and no card are needed for the free report.
Read your site the way your buyers do.
The free report reads your site beside the competitors you name. No account and no card to start.