Coffee brands
Competitor reads for coffee roasters and online coffee shops: rival subscriptions, prices, roast-date promises, reviews and ads, compared with your own store.
Industries
Your market, read trade by trade.
20 markets, one page each: an illustrative week in the market, the evidence we read for a business like yours, and the problems and loops that apply.
E-commerce
Online stores
Brands that sell through their own store, where the rival is one tab away and price, delivery and reviews are compared side by side.
Fashion and clothing brands
Competitor reads for independent fashion and clothing brands: rival drops, sale timing, returns terms, sizing help, reviews and ads.
Beauty and skincare brands
Competitor reads for beauty and skincare brands: rival launches, bundles, ingredient pages, review themes and ads, set beside your own store.
Supplement and nutrition brands
Competitor reads for supplement and nutrition brands: rival subscriptions, bundles, ingredient transparency, review themes and ads, beside your own store.
Home and furniture brands
Competitor reads for home, furniture and interiors stores: rival ranges, delivery and assembly terms, finance options, reviews and ads.
Pet food and pet product brands
Competitor reads for pet food and pet product stores: rival subscriptions, ranges, delivery promises, review themes and ads.
Golf and outdoor equipment brands
Competitor reads for golf and outdoor equipment brands: rival models, specification pages, seasonal offers, finance, reviews and ads.
Food and drink brands
Competitor reads for food and drink brands selling online: rival hampers, bundles, delivery terms, seasonal ranges, reviews and ads.
Jewellery brands
Competitor reads for jewellery brands: rival collections, materials and sizing information, gifting and returns terms, reviews and ads.
Baby and children's brands
Competitor reads for baby and children's product brands: rival ranges, safety and age information, gift lists, delivery terms, reviews and ads.
Services
Services
Firms and trades that win work through enquiries, quotes and consultations, where the buyer reads several websites before picking up the phone.
Solicitors and law firms
See your firm the way a prospective client does: beside the firms they also read, with cost, specialism and reviews compared side by side.
Accountancy practices
Read your practice's website beside the practices your prospects also compare, with services, fees and reviews set side by side.
Landscaping and garden design
See how homeowners compare your portfolio, process and reviews with other garden designers and landscapers in your area.
Solar and renewables installers
See how homeowners compare your survey process, finance, warranties and reviews with the other installers they ask for quotes.
Windows, doors and conservatories
See how homeowners compare your products, quotes, guarantees and reviews with the other window and door companies they invite round.
Electricians and electrical contractors
See how customers compare your services, call-out terms, accreditations and reviews with the other electricians in your area.
Dental practices
See how patients compare your treatments, fee guide, booking and reviews with the other practices nearby.
Private clinics
See how prospective patients compare your treatments, clinicians, fees and reviews with other private clinics they consider.
Estate agents and letting agents
See how vendors and landlords compare your fees, valuations, marketing and reviews with the other agents they invite to value.
Builders, plumbers and the trades
See how homeowners compare your work, quotes and reviews with the other builders, plumbers and tradespeople they ask round.
Measured professions
Free website audits by profession.
Professions where we have measured what their own clients search. Each page sets your site against it.
Or start from the problem
The questions behind every trade.
FAQ
About the industry pages
Are these pages written from customer data?
No. The week on each page is a composite, illustrative picture of the trade, not a customer's story, and nothing on these pages is a measured statistic unless it shows its source and date.
My trade is not listed. Can you still help?
Yes. The reads behind every page are the same: your website, your rivals' websites, reviews, search results and paid search. The problem pages apply to any business that competes for buyers online.
What is the difference between the store and services pages?
Online stores are compared on the whole offer a shopper sees across tabs, which is what an Intel loop reads. Service firms win work through enquiries, so their pages start from the free Insight Report, which reads the site the way five buyer types would.
What are the free website audit pages?
Pages for professions where we have measured what their own clients search. They are linked below and from the matching industry pages.
Read your market, not an average.
Online store: compare it with three rivals. Service firm: read your site the way your buyers do.