Delivery, assembly and returns terms
Whether delivery charges, room-of-choice service, assembly and returns for bulky items are clear on the product page, for you and each rival.
Industries · Online stores · Home & furniture
Big-ticket buyers read everything. Read it before they do.
A sofa buyer checks the dimensions against the door frame, then the delivery charge, the room-of-choice service and the returns terms for a bulky item, on several sites. An Intel loop sets your store beside three rivals you name and shows where that buyer hesitates.
Your buyers
How buyers choose between home and furniture brands.
A sofa or a dining table is a purchase the shopper lives with, so they read carefully. Dimensions, materials, care instructions and photographs that show scale all matter. A product page that leaves the buyer guessing about whether it will fit through the door sends them to a rival who answers it.
Delivery is part of the product. Buyers compare delivery charges, whether the item is brought to the room of choice, whether assembly is offered and how returns work for a bulky item. A rival with clearer delivery terms can win a sale against a nicer product.
At that price, payment options count. Shoppers notice whether spreading the cost is offered, whether samples of fabrics or finishes are available and whether there is a showroom or some other way to see the piece first.
A week in your market
The moments that cost or win you work.
A composite, illustrative week of the kind of thing that happens in this trade. It is not a customer's diary and nothing in it is measured.
- Monday
A rival cuts its delivery charge
A competitor changes its delivery terms on large items and adds a banner saying so. Your prices are similar, but the total at checkout now looks higher on your site.
Is my pricing right against rivals? - Tuesday
A new range lands on their sitemap
A rival publishes a collection of new product pages in a style close to your best-seller. You want to see what they launched and how they priced it.
What changed on competitor sites? - Wednesday
Reviews talk about delivery, not the furniture
New reviews of a rival praise the delivery team and the room-of-choice service. Your own reviews say the same, but your product pages never mention it.
Why aren't my reviews converting? - Saturday
Shoppers lose you between sample and order
Plenty of visitors order fabric samples; fewer come back to buy. You need to know whether the product pages answer the questions that arise once the sample arrives.
Rebuild, or fix what we have? - Sunday
You question whether search or social pays
You spend on both paid search and social ads for the same ranges. Before the next budget round, you want to see which channels rivals invest in and where they rank.
Which channel should we fund?
Built for home & furniture
What we read for a business like yours.
Public evidence about you and the rivals you name. Where a read depends on a loop that is still in build, the loop cards below say so.
Ranges and prices
New and removed product pages from rivals' sitemaps, and prices from their product data, so a new range or a price change is a dated record.
Review themes
Review text grouped into themes such as delivery, build quality, comfort and customer service, for you and each rival.
Product-page detail
Dimensions, materials, care and sample offers, read the way different buyer types read them.
Search and ads
The paid keywords rivals bid on for product terms, their organic ranks, and their ads where a public library returns them.
Problems this trade asks us
Start from the question you have.
Is my pricing right against rivals?
Your prices, delivery terms and offers beside the rivals you choose, and what a discount or delivery threshold costs in margin.
Why aren't my reviews converting?
Whether your reviews show on the pages where buyers decide, what they say beside your rivals' reviews, and which themes buyers repeat.
Rebuild, or fix what we have?
The missing pieces that cost you buyers, found before you spend on a new site, with the fixes ranked by effort.
Which channel should we fund?
Where you and your rivals show up across reviews, paid search and organic search, read before the next spend is placed.
What changed on competitor sites?
New pages, price changes and promotions on the rival sites you choose.
Loops that matter here
The watches we are building for this trade.
A loop re-runs a read on a cadence you choose and reports what changed. None runs for customers yet, and none is on sale.
Competitor website monitor
Watches the rival sites you choose and reports what changed since the last run: new pages, prices and promotions.
Reviews and reputation watch
Collects new reviews for you and the rivals you name, groups them into themes, and shows which themes moved.
Own-ads audit
Reads the ad accounts you connect and flags what changed in your own spend, results and creative since the last run.
FAQ
Questions from home and furniture brands
Can you compare delivery terms across our rivals?
Yes. An Intel loop's cart and checkout category covers delivery and returns clarity for your store and three rivals you choose, and a specialist checks every finding before you see it.
Do you read showroom or in-person sales?
No. The reads look at public websites, reviews, search and ads. What happens in a showroom is outside what they can see.
Can you track rivals' price changes on furniture?
The competitor website monitor is being built to read prices from rivals' product data on each run and report changes. It is in build and not on sale yet.
Should we rebuild our store?
The free Insight Report reads your site the way five buyer types would and ranks the actions by effort, so you can see whether the problem is a few missing pieces or the whole structure before committing to a rebuild.
See your store beside three rivals.
An Intel loop compares your store with three rivals you choose, across eight categories, checked by a specialist.