Subscription terms and prices
Prices published in rivals' product data, and the pause, skip and cancel wording on their subscription pages, read side by side with yours.
Industries · Online stores · Coffee
See your coffee beside the roaster one tab over.
Coffee shoppers read the roast date, the origin, the grind options and the subscription terms, then check who delivers free and where the cancel link sits. Price per bag comes after. An Intel loop reads your store beside three roasters you name, on the same eight categories, and shows which page loses the sale.
Your buyers
How buyers choose between coffee brands.
A coffee shopper usually arrives with a habit already formed: a roast level, a brewing method and a rough idea of what a bag should cost. What moves them between roasters is freshness and trust. A visible roast date, a clear origin story and tasting notes a home brewer can follow carry more weight than a polished hero image.
A subscription is a commitment, so the shopper reads the terms: pause, skip, change the grind, and what the first-bag offer turns into on the second delivery. A rival whose cancel terms sit on the product page can win against a better coffee.
Delivery and grind options close the deal. Shoppers notice the free-delivery threshold, whether whole bean and several grinds are offered on the same page, and whether letterbox-friendly packaging is mentioned. Reviews that talk about freshness on arrival do more work than reviews that only say the coffee was nice.
A week in your market
The moments that cost or win you work.
A composite, illustrative week of the kind of thing that happens in this trade. It is not a customer's diary and nothing in it is measured.
- Monday
A rival launches a cheaper subscription tier
A roaster you compete with adds a smaller, lower-priced subscription and puts it at the top of the homepage. Your subscribers have not noticed yet, but new visitors comparing the two of you will.
Is my pricing right against rivals? - Tuesday
A new single-origin page appears on their sitemap
A competitor publishes a limited release with a long origin story and a farm profile. It is the kind of page that gets shared, and you only find out when a customer asks whether you have anything similar.
What changed on competitor sites? - Wednesday
Reviews start mentioning stale bags
Two or three new reviews of a rival complain about beans arriving without a roast date. That is an opening, if your own product pages make your roast date impossible to miss.
Why aren't my reviews converting? - Thursday
Their gifting ads go live
A competitor starts running ads for gift subscriptions and coffee bundles. You want to know whether they lead with price, with the gift message or with the coffee itself before you brief your own.
Are rivals' ads beating mine? - Sunday
You wonder why the bundle page does not convert
Plenty of visitors reach your brewing-kit bundle, very few buy. You need to know whether the page loses them on price, on delivery terms or on the description before anyone redesigns it.
Rebuild, or fix what we have?
Built for coffee
What we read for a business like yours.
Public evidence about you and the rivals you name. Where a read depends on a loop that is still in build, the loop cards below say so.
New releases and origin pages
New and removed pages from each rival's sitemap, so a limited release or a new brewing guide shows up as a change, linked to the page.
What reviews say about freshness and delivery
Google reviews and review-site text for you and each rival, grouped into themes such as roast date, packaging, delivery and taste.
Delivery thresholds and grind options
Whether the free-delivery threshold, the grind choices and the delivery promise are clear on the product page, where the decision is made.
Paid search on coffee terms
Which rivals bid on paid keywords for terms like coffee subscription or fresh coffee beans, and where each one ranks in ordinary search.
Problems this trade asks us
Start from the question you have.
Is my pricing right against rivals?
Your prices, delivery terms and offers beside the rivals you choose, and what a discount or delivery threshold costs in margin.
What changed on competitor sites?
New pages, price changes and promotions on the rival sites you choose.
Why aren't my reviews converting?
Whether your reviews show on the pages where buyers decide, what they say beside your rivals' reviews, and which themes buyers repeat.
Are rivals' ads beating mine?
The search terms rivals pay for and a modelled spend range today. Which ads they start, stop and keep running once the ad watch ships.
Loops that matter here
The watches we are building for this trade.
A loop re-runs a read on a cadence you choose and reports what changed. None runs for customers yet, and none is on sale.
Competitor website monitor
Watches the rival sites you choose and reports what changed since the last run: new pages, prices and promotions.
Reviews and reputation watch
Collects new reviews for you and the rivals you name, groups them into themes, and shows which themes moved.
Competitor ad watch
Keeps a record of the ads your rivals run, so you can see which are new, which stopped and which have run longest.
FAQ
Questions from coffee brands
Can you compare my coffee subscription with a rival's?
Yes, as part of an Intel loop. It compares your store with three rivals you choose across eight categories, from first impression to cart and checkout, and a specialist checks every finding before you see it. Subscription terms, delivery clarity and product-page detail are all read.
Will you tell me when a rival changes its prices?
That is what the competitor website monitor is being built to do: read prices from rivals' product data on each run and show what changed. It is in build and not on sale yet. Today, an Intel loop gives you a one-off comparison.
Do you read reviews on sites other than Google?
An Intel loop's review read uses Google ratings and review counts, plus review text found on review sites and on each store's own pages. Some review sites block reading from time to time, so each source is treated as present or absent rather than guessed.
We are a small roastery. Is this too much for us?
The free Insight Report and an Intel loop both start without a card. If the comparison finds nothing worth fixing, you stop there and owe nothing.
See your store beside three rivals.
An Intel loop compares your store with three rivals you choose, across eight categories, checked by a specialist.