Skip to content
Audience Intel
Report · e-commerce · free

Your store, beside the three rivals you watch most.

Name your store and three competitors. We read all four the same way, score them on the same eight categories, and a specialist checks every finding before the comparison reaches you.

Live Live and free. A specialist checks every finding and releases the report to you.

The eight categories every store is scored on, from the Intel loops for online stores page
Captured from /intel-loops
Yours and three rivals you name
Four stores
Source: src/app/intel-loops/StorefrontForm.tsx · checked 2026-10-13
First impression to promotions and retention
Eight categories
Source: src/app/intel-loops/page.tsx · checked 2026-10-13
A named person checks and releases every report
Specialist release
Source: src/app/console/storefront (release action) · checked 2026-10-13
No obligation
Free
Source: src/app/intel-loops/page.tsx · checked 2026-10-13
What it is

What it is, and how it works.

A free comparison of your online store against three rivals you choose, across eight categories from first impression to payment options, checked by a named specialist before you see it.

You check your rivals' stores every week, one tab at a time, a different way each time. The online-store Intel loop puts your store and three rivals through one read on one rubric. Four stores, eight categories, one scorecard.

For each of the four stores we capture the homepage and one product page, run a mobile speed test, and read robots.txt, the sitemap and the site's response headers. From the raw page code we detect the tools each store runs: analytics and ad tags, payment options such as buy-now-pay-later and wallets, review widgets, email capture and loyalty schemes. Anything not found is recorded as "not detected", never "missing". A single scoring pass then grades all four stores on a fixed rubric across eight categories: first impression, navigation, product pages, cart and checkout, trust, mobile, speed and basic search, and promotions and retention.

Then a person checks it. Every run stops for review. A specialist reads the findings against the evidence, removes anything that does not hold, adds a note where it helps, and releases the report under their own name. Nothing reaches you that a person has not looked at. Our code never emails the report on its own. The specialist sends it.

What you receive is an executive summary with the ranking, a side-by-side scorecard for all four stores, the top five quick wins rated on effort and impact, and the bigger opportunities, which we walk through with you on a call.

Who it is for

  • Online stores with established trade, selling against named rivals
  • Owners who want a second look at their store before spending on traffic
  • Teams arguing about what to fix first and wanting an outside read
What it does

What it reads, and what you see.

Side-by-side scorecard

All four stores scored on the same eight categories, so the gaps are plain.

  • One rubric, applied the same way to every store

Top five quick wins

The changes most worth making, each rated on effort and impact.

  • Specific to your store, with the evidence

What each store runs

Analytics and ad tags, payment options, review widgets and retention tools detected from each store's page code.

  • "Not detected", never "missing"

Checked by a person

A specialist reviews every finding against the evidence and releases the report under their name.

By hand, or with it

The same job, two ways.

By hand

  • Browse rivals' stores and take mental notes
  • Compare checkout options by placing test orders
  • Guess which of their tools you are missing
  • No consistent way to say who is ahead, and where

With Intel loops for online stores

  • Four stores on one rubric, side by side
  • Payment, trust and retention tools detected for each
  • Five quick wins rated on effort and impact
  • Every finding checked by a named specialist
What you walk away with

What you keep.

A ranking

Where your store sits against the three rivals you chose, category by category.

A short action list

Five quick wins, each with its effort and likely impact.

A tools comparison

Which payment options, review widgets and retention tools each store shows.

A walkthrough

The bigger opportunities, explained on a call with the specialist who checked your report.

How it works

Three steps.

  1. Request the comparison

    Your store, three rivals and a few details about your business.

  2. We read and a specialist checks

    All four stores are read and scored, then a specialist reviews every finding.

  3. Receive and walk through it

    The specialist sends your report and talks you through the bigger opportunities.

Limits

What it does not do.

  • It reads one product page per store, not the whole catalogue.
  • It does not walk through checkout or place orders; cart and checkout is judged from what the pages show, and is the category we are least sure of.
  • There is no visual check of mobile layout; mobile is judged from the speed test and page code.
  • Tags added later by a tag manager can be missed, which is why the report says "not detected" rather than "missing".
  • Findings are observations, not proven causes. Anything about conversion is a hypothesis to test with you.
  • It is built for stores with established trade; very new stores get less from it.
Price

Free.

The comparison is free and carries no obligation. The channel comparison that can follow it is paid and quoted per brand.

Channel comparison
FAQ

Intel loops for online stores: questions

Is it really free?

Yes. The website comparison is free, with no obligation. The channel comparison that can follow is paid, and we only quote it if it makes sense for you.

Why does a person check it?

Because an automated read can be wrong, and a wrong finding about your store is worse than none. The specialist removes anything that does not hold up and releases the report under their name.

Can I pick any three competitors?

Yes: the three you actually watch. They need public websites we can read.

Do you contact my competitors or buy from them?

No. We read their public pages only. We never click their paid ads, because each click costs them money.

When will I get the report?

When the specialist has checked and released it. No turnaround is promised, because none has been measured.

Run it on your own business.

Live and free. A specialist checks every finding and releases the report to you.