Ratings and counts
Each firm's rating and review count from its Google listing.
Report section · reviews
What their customers say, quoted, beside what yours say.
We gather reviews for you and three rivals from Google's business listings, review pages found in search, and Reddit. Then we group what customers praise and criticise. Every point carries the quote it came from.
Live Live as part of Intel loops for local services, which is free with an email address.
- Rating and review count, measured
- Google listing
- Source: src/lib/connectors/places.ts · checked 2026-10-13
- Found in search, from a fixed list of review sites
- Review pages and Reddit
- Source: src/lib/mirror/gather.ts · checked 2026-10-13
- Strengths and weaknesses tied to verbatim text
- Every point quoted
- Source: src/lib/mirror/schema.ts · checked 2026-10-13
What it is
What it is, and how it works.
The reviews read inside Intel loops for local services: what customers praise and criticise about you and three rivals, grouped and tied to verbatim quotes.
Your reviews say what your customers value. Your rivals' reviews say the same about them, and they are public. The reviews mirror reads both and lays them side by side.
For you and each of the three rivals you pick in Intel loops for local services, we take the rating and review count from Google's business listing, search for each firm's reviews and read up to three pages from a fixed list of review sites, and add discussion from Reddit where it exists. Those reviews are then read in one pass and grouped into strengths and weaknesses for each firm.
Every strength and weakness is tied to a verbatim quote from a real review. A summary without the quote is an opinion. A summary with the quote is evidence you can check.
The result sits inside the wider comparison, next to each firm's search and paid-search figures. You can see whether the firm with the best reviews is also the one being found, or whether the gap is somewhere else.
Who it is for
- Local service firms judged heavily on reviews
- Owners who want to know what rivals' customers complain about
- Anyone deciding what to say about themselves in their marketing
What it does
What it reads, and what you see.
Strengths and weaknesses
What customers praise and criticise, for you and each rival.
Quotes attached
Every point tied to the review text it came from.
By hand, or with it
The same job, two ways.
By hand
- Read hundreds of reviews across several sites
- Remember which rival had which complaint
- Summarise from memory, without the evidence
- Compare star averages that hide the detail
With Reviews mirror
- Reviews gathered for four firms at once
- Grouped into strengths and weaknesses
- Every point quoted
- Next to each firm's search figures
What you walk away with
What you keep.
What customers value
The strengths customers name, for each firm.
Where rivals fall short
Weaknesses in rivals' reviews that you can speak to.
Quotes you can use
Real wording customers use about the trade.
Context
Reviews alongside how each firm is found.
How it works
Three steps.
Start an Intel loop
Enter your site and area, and pick three rivals.
We gather and read reviews
From Google listings, review pages and Reddit.
Read the comparison
Strengths and weaknesses, quoted, for all four firms.
Limits
What it does not do.
- Google's listing gives a rating and count from one search match; if the match is wrong, so is the rating.
- We read up to three review pages per firm, from a fixed list of review sites; sites that block reading are left out.
- Grouping is done by a language model; the quotes are there so you can check it.
- It is a one-off read. The recurring version, reviews and reputation watch, is in build.
Price
Run an Intel loopPart of Intel loops for local services, which is free.
FAQ
Reviews mirror: questions
Which review sites do you read?
Google's business listing for ratings and counts, up to three review pages per firm from a fixed list of review sites found in search, and Reddit.
Can I paste in my own reviews?
Not in the current tool. It gathers reviews from public sources for you and your rivals.
Will it watch for new reviews?
Not yet. A recurring reviews watch is in build; join the loops list to hear when it ships.
Are the quotes real?
Yes. Every strength and weakness is tied to verbatim text from a review we read.
Run it on your own business.
Live as part of Intel loops for local services, which is free with an email address.