Competitor profiles
Each rival read from its company record, its business listing and its own website, summarised beside yours.
Report · one-off
Open the rest of your report.
The free report gives you the read and a first set of moves. The unlock builds the sections that cost more to produce: a profile of each rival and the rest of the moves. They stay open on your report for good.
Live Live. Bought inside your report; one payment, no subscription.
- No subscription
- One payment
- Source: src/app/pricing/page.tsx (Full report unlock) · checked 2026-10-13
- Never typed into page copy
- Price from the product table
- Source: src/lib/pricing.ts getUnlockPrice · checked 2026-10-13
- Each from its company record, listing and own site
- Rivals profiled
- Source: src/app/api/start/report/route.ts (competitor-profiles) · checked 2026-10-13
What it is
What it is, and how it works.
A one-off payment that opens every held-back section of your free Insight Report, for good: the detailed competitor profiles and the remaining moves.
Reading your own site is one job. Profiling three rivals is three more: each one's company record, business listing and own website, read and written up. The free report does the first job. The unlock does the rest, once you decide it is worth paying for.
When you unlock, the held sections build on your existing report, one after another, on the same page. You do not start again and you do not lose what you already have. The competitor profiles draw on Companies House, Google's business listings and a read of each rival's own site, summarised side by side with yours. The moves you did not see in the free view are added to the list.
You pay inside the report, through Stripe. There is no separate checkout page to find. Once paid, the unlock is recorded against that report, and the sections stay open on its address.
The price is held in one place, our product table, and shown on the pricing page and in your report before you pay. The figure you see is the figure you are charged. If the report does not give your firm findings you would act on, the pricing page sets out the credit-back terms.
Who it is for
- Anyone who has run the free report and wants the rival profiles
- Owners deciding whether a fuller piece of work is worth commissioning
- Firms that want the complete move list before briefing a designer or agency
What it does
What it reads, and what you see.
The full move list
The moves held back from the free view, added to the ones you already have.
Same report, same link
The unlocked sections build on your existing report. Nothing to re-enter.
By hand, or with it
The same job, two ways.
By hand
- Look up each rival on Companies House by hand
- Read their websites one at a time and take notes
- Guess which of the remaining fixes matter
- Commission a full audit to get the rest
With Report unlock
- Rivals profiled side by side with you
- Every move in the report, not only the first set
- One payment, inside the report you already have
- Sections that stay open on the same link
What you walk away with
What you keep.
A rival picture
Who each competitor is, how they present themselves and where they differ from you.
The complete move list
Every move the report produced, ranked, so you can plan the work.
A record to brief from
A single document you can hand to a designer, developer or agency.
No subscription
One payment. Nothing renews.
How it works
Three steps.
Run the free report
The read and a first set of moves are free.
Unlock inside the report
Pay once, through Stripe, from the report itself.
Read the new sections
The held sections build on the same page, one after another.
Limits
What it does not do.
- It unlocks one report. Another site or another run is a separate report.
- Rival profiles read public information only: company records, business listings and public web pages.
- Written sections are produced by a language model from what it read. Check anything you plan to act on.
- It is not the Team plan's onboarding read, which is a fuller piece of work run by our team with a walkthrough call.
Price
See pricingA one-off price, shown on the pricing page and in your report before you pay.
The figure is read from our product table at the moment you see it, so it cannot drift from what is charged.
FAQ
Report unlock: questions
What do I get that the free report does not have?
The detailed competitor profiles and the rest of the moves. The free report shows you which sections are held before you pay.
Is it a subscription?
No. It is one payment for one report, and nothing renews.
Where do I pay?
Inside your report. Payment is handled by Stripe.
What if the report is not useful?
The pricing page sets out the credit-back terms for the unlock. Reply to your purchase confirmation and we will deal with it.
How much is it?
The current price is on the pricing page and in your report. It is read from one place, our product table, so the two always agree.
Run it on your own business.
Live. Bought inside your report; one payment, no subscription.