Pass, warn or fail. Measured by code, not judged by a model.

A robots file that blocks the wrong thing. A missing sitemap. A page with no title. A homepage that stalls on a phone. Each is cheap to fix and easy to miss, and each holds a site back however good the writing is. This check finds them.

It is part of the free Insight Report. When the report builds, we read your site, run Google's PageSpeed test on the mobile version, probe how the site responds, and read your robots.txt and sitemap. Then a fixed set of checks runs over what came back. These checks are written in code, not judged by a language model, so the same site gives the same verdict.

The checks cover whether the site uses HTTPS and loads cleanly; whether search engines and other crawlers are allowed in; whether pages can be indexed; whether a sitemap exists; whether the page is set up for mobile; loading speed from the PageSpeed result; structured data; whether your business name and location are clear; headings and FAQs; contact details; and the meta description, canonical address and page title.

Each comes back as pass, warn or fail. For speed we use the PageSpeed performance score and the core measures behind it (largest contentful paint, layout shift and total blocking time), plus Google's field-data category where Google has one for your site.