Trustpilot Business or Audience Intel?
Trustpilot Business helps you collect and show reviews. Audience Intel reads whether your site, reviews included, does enough to win a buyer beside the rivals you lose to. One collects the proof. The other checks where a buyer meets it.
A review management service for collecting, replying to and displaying customer reviews on Trustpilot, with free and paid plans. uk.business.trustpilot.com (opens in a new tab) · checked 2026-10-13
- Main job
- Trustpilot Business: Collect, reply to and display customer reviews
- Audience Intel: Reads your site and named rivals' sites as buyers would
- Review collection
- Trustpilot Business: Review invitations, including location-specific QR codes. uk.business.trustpilot.com (opens in a new tab) · checked 2026-10-13
- Audience Intel: None
- Competitor view
- Trustpilot Business: Analytics include competitor benchmarking. uk.business.trustpilot.com (opens in a new tab) · checked 2026-10-13
- Audience Intel: Your proof read beside each named rival's, as a buyer would. A reviews watch is in build.
Where Trustpilot Business is strong.
Trustpilot's strength is the platform itself: a large, public review site with tools to invite and display reviews.
- Trustpilot states there are 400m+ reviews on its platform. uk.business.trustpilot.com (opens in a new tab) · checked 2026-10-13
- Trustpilot reports 7.8m fake reviews detected and removed in 2025. uk.business.trustpilot.com (opens in a new tab) · checked 2026-10-13
- Businesses can invite reviews in several ways, including location-specific QR codes for offline purchases. uk.business.trustpilot.com (opens in a new tab) · checked 2026-10-13
- Plans include on-site review widgets and customisable Trustpilot profile pages. uk.business.trustpilot.com (opens in a new tab) · checked 2026-10-13
- Analytics features listed include review tagging, competitor benchmarking and a dashboard for tracking satisfaction and campaigns. uk.business.trustpilot.com (opens in a new tab) · checked 2026-10-13
- Integrations are shown for Salesforce, HubSpot, Hootsuite, Zendesk, WooCommerce and Shopify. uk.business.trustpilot.com (opens in a new tab) · checked 2026-10-13
Pricing, as Trustpilot Business publishes it
- Free: costs nothing, needs no credit card, and includes 50 review invitations per month. uk.business.trustpilot.com (opens in a new tab) · checked 2026-10-13
- Starter: from £119 per month, per domain, billed annually; available only to new small businesses (up to $1M revenue). uk.business.trustpilot.com (opens in a new tab) · checked 2026-10-13
- Plus: from £289 per month, per domain, billed upfront annually; a free trial is offered. uk.business.trustpilot.com (opens in a new tab) · checked 2026-10-13
- Premium and Enterprise: contact sales for a pricing estimate. uk.business.trustpilot.com (opens in a new tab) · checked 2026-10-13
- The Free plan is limited to 50 review invitations per month and a limited set of tools. uk.business.trustpilot.com (opens in a new tab) · checked 2026-10-13
Limits Trustpilot Business states itself
- Paid contracts carry a 12-month commitment, prepaid, and each domain is priced separately. uk.business.trustpilot.com (opens in a new tab) · checked 2026-10-13
- Quotes take account of site traffic, business size per domain and annual revenue. uk.business.trustpilot.com (opens in a new tab) · checked 2026-10-13
Trustpilot Business and Audience Intel answer different questions.
Trustpilot Business is about generating and displaying review evidence: inviting customers, replying, and putting stars and widgets on your site. Its analytics include review tagging and competitor benchmarking on Trustpilot.
Audience Intel does not collect reviews and is not a review platform. Its report reads your site as five buyer types would, beside your named rivals', and one of the things a cautious buyer looks for is proof: whether reviews and evidence are visible where the decision is made. A reviews watch loop, which will gather new reviews for you and named rivals and group them into themes, is in build and runs for nobody yet.
Where Trustpilot Business is better: collecting reviews, at volume, on a recognised public platform.
Where Audience Intel adds something: more reviews do not help if a buyer never sees them, or sees a rival's stronger proof first. Our read shows how your proof lands beside theirs.
Trustpilot Business beside Audience Intel.
Their column is sourced and dated; ours is what runs today, with anything in build marked as such.
| Question | Trustpilot Business | Audience Intel |
|---|---|---|
| Main job | Collect, reply to and display customer reviews | Reads your site and named rivals' sites as buyers would |
| Review collection | Review invitations, including location-specific QR codes. uk.business.trustpilot.com (opens in a new tab) · checked 2026-10-13 | None |
| Competitor view | Analytics include competitor benchmarking. uk.business.trustpilot.com (opens in a new tab) · checked 2026-10-13 | Your proof read beside each named rival's, as a buyer would. A reviews watch is in build. |
| Price | Starter from £119 per month, per domain, billed annually; Plus from £289 per month (as published). uk.business.trustpilot.com (opens in a new tab) · checked 2026-10-13 | The Insight Report and the Intel loop comparison are free. The paid plan, Team, is £195/mo after a £595 Foundation Month. |
| Free option | Free plan with 50 review invitations per month. uk.business.trustpilot.com (opens in a new tab) · checked 2026-10-13 | Yes: the Insight Report needs no account and no card to start. |
Pick by the question you are asking.
Use Trustpilot Business when
- You need more reviews, collected systematically
- You want review widgets and a public profile
- Your buyers look for Trustpilot specifically
Use Audience Intel when
- You have reviews and still lose to rivals
- You want to see how your proof reads beside theirs
- You want a free read before committing to an annual contract
Trustpilot Business can build the proof; Audience Intel can check whether buyers see it where they decide.
Trustpilot Business or Audience Intel: questions
Does Audience Intel collect or display reviews?
No. It reads how your site presents proof, reviews included, beside your rivals'. Collecting reviews is Trustpilot Business's job.
Where do the facts about Trustpilot Business on this page come from?
From Trustpilot Business's own website, read on 13 October 2026. Each fact links to the page it came from and carries the date it was checked. Prices change; check the linked page before you buy.
What does Audience Intel cost?
The Insight Report and the Intel loop comparison are free. The paid plan, Team, is £195/mo after a £595 Foundation Month.
Loops, the recurring watches, are in build and are not on sale.
Read your site beside the rivals you lose to.
The free Insight Report reads your site beside the competitors you name. No account and no card to start.