Foreplay or Audience Intel?
Foreplay is built for people who make ads: save them, search them, track rivals' tests, write the brief. Audience Intel reads the page the ad lands on, beside the rival pages the buyer opens next.
Ad creative workflow platform for saving, searching, tracking and analysing ads, and writing creative briefs. foreplay.co (opens in a new tab) · checked 2026-10-13
- Main job
- Foreplay: Ad inspiration, competitor ad tracking and creative briefs
- Audience Intel: Reads your site and named rivals' sites as buyers would
- Ad search
- Foreplay: Discovery: search across "200M+ ads" (as published on the pricing page). foreplay.co (opens in a new tab) · checked 2026-10-13
- Audience Intel: None
- Competitor ads
- Foreplay: Spyder tracks competitor ads automatically, including creative tests and top hooks. foreplay.co (opens in a new tab) · checked 2026-10-13
- Audience Intel: Not today. A competitor ad watch is in build.
Where Foreplay is strong.
Foreplay covers the creative strategist's whole loop, from inspiration to brief.
- Swipe File saves and organises ads from anywhere, with transcription and sharing. foreplay.co (opens in a new tab) · checked 2026-10-13
- Discovery is an ad search engine with filters; the pricing page describes it as search across "200M+ ads". foreplay.co (opens in a new tab) · checked 2026-10-13
- Spyder tracks competitor ads automatically, including creative tests and top hooks. foreplay.co (opens in a new tab) · checked 2026-10-13
- Lens provides creative analytics for reviewing test results and building shared reports. foreplay.co (opens in a new tab) · checked 2026-10-13
- Briefs supports storyboards, scripts, brand profiles and a modular brief builder. foreplay.co (opens in a new tab) · checked 2026-10-13
- Available as a Chrome extension and mobile app, with API and MCP access on higher plans. foreplay.co (opens in a new tab) · checked 2026-10-13
Pricing, as Foreplay publishes it
- Monthly billing: Basic $59/month (1 user), Workflow $175/month (5 users), Agency $459/month (10 users); additional users $20 each. foreplay.co (opens in a new tab) · checked 2026-10-13
- Annual toggle: Basic $49/month, Workflow $149/month, Agency $389/month. foreplay.co (opens in a new tab) · checked 2026-10-13
- Enterprise is custom pricing. foreplay.co (opens in a new tab) · checked 2026-10-13
- Each paid plan includes a free trial; a credit card is required, and a money-back guarantee applies after the first charge. No free plan is listed. foreplay.co (opens in a new tab) · checked 2026-10-13
Foreplay and Audience Intel answer different questions.
Foreplay organises the ad side of competitive work: what rivals are running, which hooks they test, and what your own team should brief next. Its competitor tracking, Spyder, starts on the Workflow plan.
Audience Intel has no ad library and does not track ads today; a competitor ad watch is in build. What it does now is read the destination: your site and the sites of the rivals you name, the way five buyer types would, and show where each would stall.
Where Foreplay is better: anything to do with ad creative, from inspiration to brief to test analysis.
Where Audience Intel adds something: a strong hook can land on a page that loses the buyer. Our read is about that page, set beside the rival pages the buyer will also see.
Foreplay beside Audience Intel.
Their column is sourced and dated; ours is what runs today, with anything in build marked as such.
| Question | Foreplay | Audience Intel |
|---|---|---|
| Main job | Ad inspiration, competitor ad tracking and creative briefs | Reads your site and named rivals' sites as buyers would |
| Ad search | Discovery: search across "200M+ ads" (as published on the pricing page). foreplay.co (opens in a new tab) · checked 2026-10-13 | None |
| Competitor ads | Spyder tracks competitor ads automatically, including creative tests and top hooks. foreplay.co (opens in a new tab) · checked 2026-10-13 | Not today. A competitor ad watch is in build. |
| Price | Basic $59/month, Workflow $175/month, Agency $459/month, billed monthly (as published). foreplay.co (opens in a new tab) · checked 2026-10-13 | The Insight Report and the Intel loop comparison are free. The paid plan, Team, is £195/mo after a £595 Foundation Month. |
| Free option | Free trial on each paid plan; card required. No free plan. foreplay.co (opens in a new tab) · checked 2026-10-13 | Yes: the Insight Report needs no account and no card to start. |
Pick by the question you are asking.
Use Foreplay when
- You make ads and want a library and briefs in one place
- You want to follow rivals' creative tests
- Your team works across many brands' ads
Use Audience Intel when
- The ads work and the site does not
- You want rivals' pages read the way a buyer reads them
- You want a free read without a card
Foreplay improves what you say in the ad; Audience Intel checks what the page says next.
Foreplay or Audience Intel: questions
Does Audience Intel have an ad library?
No. A competitor ad watch is in build. Foreplay, Meta's Ad Library and Google's Ads Transparency Center all let you look at ads today.
Where do the facts about Foreplay on this page come from?
From Foreplay's own website, read on 13 October 2026. Each fact links to the page it came from and carries the date it was checked. Prices change; check the linked page before you buy.
What does Audience Intel cost?
The Insight Report and the Intel loop comparison are free. The paid plan, Team, is £195/mo after a £595 Foundation Month.
Loops, the recurring watches, are in build and are not on sale.
Read your site beside the rivals you lose to.
The free Insight Report reads your site beside the competitors you name. No account and no card to start.