Why did they choose someone else?
Your site read beside the firms you lose to, by five buyer types on one rubric, with the points on the page behind each verdict.
For owners without a research team
See why they chose someone else.
Type your web address. Five buyer types read your site and the rivals you name, and mark the page where each one stops.
FreeNo accountBuilds in front of you
We integrate with
Problems we solve
Pick the problem. Run it free.
Each card loads its question into the console. Cards marked “in build” lean on loops under construction: listed, not sold.
Are rivals' ads beating mine?
The search terms rivals pay for and a modelled spend range today. Which ads they start, stop and keep running once the ad watch ships.
Is my pricing right against rivals?
Your prices, delivery terms and offers beside the rivals you choose, and what a discount or delivery threshold costs in margin.
What changed on competitor sites?
New pages, price changes and promotions on the rival sites you choose.
Why aren't my reviews converting?
Whether your reviews show on the pages where buyers decide, what they say beside your rivals' reviews, and which themes buyers repeat.
Rebuild, or fix what we have?
The missing pieces that cost you buyers, found before you spend on a new site, with the fixes ranked by effort.
Which channel should we fund?
Where you and your rivals show up across reviews, paid search and organic search, read before the next spend is placed.
How do buyers see us?
Five buyer types read your site and your rivals' on one rubric, and you read what assistants answer about your trade, word for word.
How it works
Bring a site, a question or a market.
Every answer has the same parts: the finding, the page it came from, the first fix.
Type your web address
Add the competitors you lose to, if you know them. A question or a market works too.
We read the public pages
Your site and each rival’s, read by five buyer types against one rubric. Review, search and company data join in where they apply.
You get findings with sources
Each finding marked measured or inferred, tied to the page it came from. The first fix is ranked by the effort it takes.
Inside a report
This is what the report prints.
Three pages from the public sample report. The firm is constructed, so every page can be shown.
Fourth of four
Hadley & Whitmore averages 57 on confidence to contact. Its three rivals average 70. Same buyer types, same rubric, every firm.
No “How we work” page
All three buyer types flagged it. Crowthorne Legal puts five steps on its homepage. Hadley & Whitmore offers a callback button.
Action 1: publish the process
10 priority actions, each with the buyers it moves, the effort and the owner. Action 1 is a five-step process page. Effort: low.
The difference
The prospect went quiet. The reason is on a web page.
Without it
- A good prospect goes quiet and nobody knows why
- Rival websites read one tab at a time
- A rebuild quote before anyone checks what is missing
- Figures nobody can trace to a source
With Audience Intel
- Your site and the rivals you name, read by five buyer types
- Every finding marked measured or inferred, with its source
- First fixes ranked by effort, so Monday starts with a list
- Loops, once they ship, re-run the read and report what moved
Loops · in build
A report tells you where you stand. A loop tells you what moved.
A loop re-runs a read on the cadence you set and reports the changes. Four are in build. None runs for customers yet. None is on sale until it does.
Competitor website monitor
Watches the rival sites you choose and reports what changed since the last run: new pages, prices and promotions.
Reviews and reputation watch
Collects new reviews for you and the rivals you name, groups them into themes, and shows which themes moved.
Competitor ad watch
Keeps a record of the ads your rivals run, so you can see which are new, which stopped and which have run longest.
Own-ads audit
Reads the ad accounts you connect and flags what changed in your own spend, results and creative since the last run.
Integrations
Works beside the apps you already pay for.
Each tile states what that connection does today, from our integrations directory. A connection that does not feed a report yet is labelled that way.
- HubSpotIn Pipedream's catalogue
- ShopifyConnect from your report
- StripeRead from outside, via an Intel loop
- Google AnalyticsConnect from your report
- Google SheetsIn Pipedream's catalogue
- Google AdsConnect from your report
- KlaviyoConnect from your report
- WooCommerceRead from outside, via an Intel loop
- SalesforceIn Pipedream's catalogue
- SlackIn Pipedream's catalogue
- XeroRead from outside, via an Intel loop
- MailchimpIn Pipedream's catalogue
Pricing
Free to start. One plan you can buy today.
Five tiers. Team checks out on this site. Command Centre is sales-led and delivered by our team. The other three are not built yet.
Not built yet
Personal
£29/mo
Your own memory. Sovereign, one person, one corpus, your own model key.
Live · self-serveTeam
£195/mo
We run the full read of your firm and market, then keep watch every month.
Live · sales-ledCommand Centre
£1,500/mo
Every number that matters, on one page, every week — drilling to the transaction behind it.
Not built yetCommand Centre + Memory
£2,500/mo
Command Centre, plus your own corpus — individual and company memory, both auditable.
Not built yetEnterprise
from £4,500/mo
Agent teams producing signed action cards, with the controls a security review needs.
FAQ
Questions people ask
Six questions people ask first. The full FAQ has the rest.
What does the free report read?
Your website and the websites of the competitors you name. Five buyer archetypes score the same pages against one fixed rubric. You see where each kind of buyer stops, and which rival keeps them.
Do I need an account or a card?
No. The free report starts with a web address. That is the whole form.
Where do the numbers come from?
Each finding is marked measured or inferred and names the page or dataset it came from. A gap in the evidence is printed as a gap.
Is the sample report about a real firm?
No. Hadley & Whitmore and its three rivals are constructed test firms, built so the whole report can be published. Its first page says so.
What are loops, and can I buy one?
A loop re-runs a read on the cadence you choose and reports what changed: rival websites, reviews, rivals' ads, your own ad accounts. Four are in build. None runs for customers yet. None is on sale.
What does it cost?
The Insight Report is free. Team is the self-serve plan at £195/mo. The pricing page lists every tier, including the sales-led one and the three not built yet.
Find the page where buyers stop. Then decide what to spend.
Start with your web address. No account. No card.