Panoramata or Audience Intel?
Panoramata watches what rivals send and publish, across many channels at once. Audience Intel reads what a buyer concludes from the pages. One is breadth over time; the other is depth at a moment.
Competitive intelligence platform that tracks competitors' marketing across email, SMS, ads, websites and social in one dashboard. panoramata.co (opens in a new tab) · checked 2026-10-13
- Main job
- Panoramata: Tracks competitors' marketing across channels over time
- Audience Intel: Reads your site and named rivals' sites as buyers would
- Email and SMS
- Panoramata: Tracks competitor emails, newsletters, flows, automations and SMS. panoramata.co (opens in a new tab) · checked 2026-10-13
- Audience Intel: None
- Website changes
- Panoramata: Covers website changes, landing pages, funnels, prices, promotions and launches. panoramata.co (opens in a new tab) · checked 2026-10-13
- Audience Intel: Not today. A competitor website monitor is in build.
Where Panoramata is strong.
Panoramata covers rivals' email and SMS as well as their ads, websites and social posts.
- Tracks competitor CRM activity, including emails and newsletters, flows and automations, and SMS. panoramata.co (opens in a new tab) · checked 2026-10-13
- Monitors ads on Meta, TikTok, YouTube, LinkedIn, Pinterest and Google Display. panoramata.co (opens in a new tab) · checked 2026-10-13
- Covers website changes, landing pages, funnels, prices, promotions and product launches. panoramata.co (opens in a new tab) · checked 2026-10-13
- Provides benchmarks, competitor scoring, a calendar view of competitor activity and report export. panoramata.co (opens in a new tab) · checked 2026-10-13
- Offers alerts on competitor changes, plus MCP access and dataset exports. panoramata.co (opens in a new tab) · checked 2026-10-13
Pricing, as Panoramata publishes it
- Startup $99/mo or $990/yr; Professional $179/mo or $1790/yr; Advanced $399/mo or $3990/year (USD as shown). panoramata.co (opens in a new tab) · checked 2026-10-13
- The page also shows EUR prices billed monthly: Startup €99/month, Professional €149/month, Advanced €379/month. panoramata.co (opens in a new tab) · checked 2026-10-13
- Yearly billing includes "2 months free"; Enterprise is priced individually via sales. panoramata.co (opens in a new tab) · checked 2026-10-13
- No free plan is listed; sign-up needs no credit card but access is limited until you upgrade, and a money-back guarantee is offered. panoramata.co (opens in a new tab) · checked 2026-10-13
Limits Panoramata states itself
- The pricing page says "The platform is currently in beta". panoramata.co (opens in a new tab) · checked 2026-10-13
Panoramata and Audience Intel answer different questions.
Panoramata is closest to where Audience Intel is heading. It already tracks rivals' emails, SMS, ads, site changes and promotions, and alerts you when something moves. Our competitor website monitor and competitor ad watch, which do part of that, are in build and run for nobody yet.
What Audience Intel does today is different in kind: a deep read of your site and the rivals you name, as five buyer types would read it, with the places each would stall. An Intel loop does the same for an online store against three rivals, checked by a named specialist before you see it.
Where Panoramata is better: ongoing, multi-channel tracking, today. If you want to see every email a rival sends, it does that and we do not.
Where Audience Intel adds something: knowing a rival changed their landing page is not the same as knowing whether the change wins the buyer. Our read is a judgement against a rubric, not a change log.
Panoramata beside Audience Intel.
Their column is sourced and dated; ours is what runs today, with anything in build marked as such.
| Question | Panoramata | Audience Intel |
|---|---|---|
| Main job | Tracks competitors' marketing across channels over time | Reads your site and named rivals' sites as buyers would |
| Email and SMS | Tracks competitor emails, newsletters, flows, automations and SMS. panoramata.co (opens in a new tab) · checked 2026-10-13 | None |
| Website changes | Covers website changes, landing pages, funnels, prices, promotions and launches. panoramata.co (opens in a new tab) · checked 2026-10-13 | Not today. A competitor website monitor is in build. |
| Price | Startup $99/mo; Professional $179/mo; Advanced $399/mo (USD as shown). panoramata.co (opens in a new tab) · checked 2026-10-13 | The Insight Report and the Intel loop comparison are free. The paid plan, Team, is £195/mo after a £595 Foundation Month. |
| Free option | No free plan; limited access without a card until you upgrade. panoramata.co (opens in a new tab) · checked 2026-10-13 | Yes: the Insight Report needs no account and no card to start. |
Pick by the question you are asking.
Use Panoramata when
- You want every rival email, ad and promotion in one feed, now
- You run an online brand with active email marketing rivals
- Alerts on change matter more than a judgement
Use Audience Intel when
- You want to know why buyers pick a rival, from the pages
- You want a specialist-checked store comparison (an Intel loop)
- You want to start free
Panoramata tells you a rival moved; Audience Intel tells you whether the move matters to a buyer.
Panoramata or Audience Intel: questions
Does Audience Intel track competitor emails?
No, and none of the loops in build does either. For that, Panoramata is a direct option.
Where do the facts about Panoramata on this page come from?
From Panoramata's own website, read on 13 October 2026. Each fact links to the page it came from and carries the date it was checked. Prices change; check the linked page before you buy.
What does Audience Intel cost?
The Insight Report and the Intel loop comparison are free. The paid plan, Team, is £195/mo after a £595 Foundation Month.
Loops, the recurring watches, are in build and are not on sale.
Read your site beside the rivals you lose to.
The free Insight Report reads your site beside the competitors you name. No account and no card to start.