Crayon or Audience Intel?
Crayon is built for a competitive intelligence programme inside a sales organisation: battlecards, Salesforce, win/loss reporting. Audience Intel is built for an owner who wants to know why buyers pick a rival, read from the pages they compare.
Competitive intelligence platform for monitoring competitors and getting battlecards and intel to sales teams. crayon.co (opens in a new tab) · checked 2026-10-13
- Main job
- Crayon: Competitive intelligence programme for sales teams
- Audience Intel: Reads your site and named rivals' sites as buyers would
- Battlecards
- Crayon: Supports creating battlecards, announcements and newsletters. crayon.co (opens in a new tab) · checked 2026-10-13
- Audience Intel: None
- Where intel lands
- Crayon: Inside tools such as Salesforce and Slack. crayon.co (opens in a new tab) · checked 2026-10-13
- Audience Intel: A report; REST API and MCP server on Enterprise
Where Crayon is strong.
Crayon's strength is distribution: getting competitive intel to the people who sell.
- Monitors competitors and delivers intel to your inbox, with news summaries and importance scoring. crayon.co (opens in a new tab) · checked 2026-10-13
- Supports creating battlecards, announcements and newsletters for internal teams. crayon.co (opens in a new tab) · checked 2026-10-13
- Makes competitive intel available inside tools such as Salesforce and Slack. crayon.co (opens in a new tab) · checked 2026-10-13
- Reports on win/loss, engagement and influenced revenue. crayon.co (opens in a new tab) · checked 2026-10-13
- Offers an Insights API for building custom competitive intelligence apps. crayon.co (opens in a new tab) · checked 2026-10-13
Pricing, as Crayon publishes it
- No prices are published; the pricing page says "Crayon's pricing is tailored to the needs of your competitive intelligence program" and offers a "Request an Estimate" form. crayon.co (opens in a new tab) · checked 2026-10-13
- No free plan or trial is mentioned; the site offers "Get a demo" and a product tour. crayon.co (opens in a new tab) · checked 2026-10-13
Crayon and Audience Intel answer different questions.
Crayon assumes you already have a competitive intelligence programme, or want one: someone who curates intel, writes battlecards and measures whether sales used them. It is sold through a conversation, priced to the programme.
Audience Intel assumes a smaller business with no such programme. It reads your site and the rivals you name the way five buyer types would, and shows where each stalls. It does not write battlecards or plug into a CRM's deal view.
Where Crayon is better: running competitive intelligence across a sales team, with win/loss reporting and intel delivered where reps work.
Where Audience Intel adds something: it starts from the buyer, not from the rival's news. It is free to start, needs no demo, and the answer is about your own pages.
Crayon beside Audience Intel.
Their column is sourced and dated; ours is what runs today, with anything in build marked as such.
| Question | Crayon | Audience Intel |
|---|---|---|
| Main job | Competitive intelligence programme for sales teams | Reads your site and named rivals' sites as buyers would |
| Battlecards | Supports creating battlecards, announcements and newsletters. crayon.co (opens in a new tab) · checked 2026-10-13 | None |
| Where intel lands | Inside tools such as Salesforce and Slack. crayon.co (opens in a new tab) · checked 2026-10-13 | A report; REST API and MCP server on Enterprise |
| Price | Not published; estimate on request. crayon.co (opens in a new tab) · checked 2026-10-13 | The Insight Report and the Intel loop comparison are free. The paid plan, Team, is £195/mo after a £595 Foundation Month. |
| Free option | No free plan or trial mentioned; demo and product tour. crayon.co (opens in a new tab) · checked 2026-10-13 | Yes: the Insight Report needs no account and no card to start. |
Pick by the question you are asking.
Use Crayon when
- You run, or are starting, a competitive intelligence programme
- Sales reps need battlecards in their CRM
- You need win/loss reporting at programme scale
Use Audience Intel when
- You are the owner and want to know why buyers choose rivals
- You have no CI team and want a read, not a programme
- You want to start without a demo
A CI programme in Crayon can use an Audience Intel read as one of its sources on how rivals present themselves to buyers.
Crayon or Audience Intel: questions
Is Audience Intel a competitive intelligence platform?
Not in Crayon's sense. It does not curate news, write battlecards or measure sales usage. It reads pages, yours and your rivals', as buyers would.
Where do the facts about Crayon on this page come from?
From Crayon's own website, read on 13 October 2026. Each fact links to the page it came from and carries the date it was checked. Prices change; check the linked page before you buy.
What does Audience Intel cost?
The Insight Report and the Intel loop comparison are free. The paid plan, Team, is £195/mo after a £595 Foundation Month.
Loops, the recurring watches, are in build and are not on sale.
Read your site beside the rivals you lose to.
The free Insight Report reads your site beside the competitors you name. No account and no card to start.