See exactly how your store compares with the three rivals you watch most.
You’ve built something real. This shows what you may be leaving on the table. You choose three competitors; we compare your store with theirs across eight categories, from the first impression to the payment options, and show you where they’re pulling ahead.
Free, specific to your brand, and with no obligation. Claude does the analysis; a specialist checks every finding before you see it.
Request my free comparisonFor online stores selling around £50k a month or more.
A four-part report on you and your three rivals
Executive summary
One page, with an overall ranking of your store against the three rivals you chose.
Side-by-side scorecard
Every category scored for all four sites, so you can see exactly where you lead and where you trail.
Top five quick wins
The low-effort, high-impact fixes, each rated on effort and impact, so you see five priorities rather than fifty points of equal weight.
Bigger opportunities
The deeper work, shown in outline and partly obscured. We go through it in full with you on the walkthrough call.
The eight categories
- First impression
- Value proposition clarity, hero messaging, brand credibility
- Navigation and discovery
- Search, filters, category structure, menu clarity
- Product pages
- Imagery, copy, reviews, pricing clarity, calls to action
- Cart and checkout
- Payment options, delivery and returns clarity, friction you can see before checkout
- Trust signals
- Reviews, guarantees, returns policy, security badges
- Mobile experience
- Mobile page speed (Google PageSpeed) and mobile readiness
- Speed and basic SEO
- Page speed, titles, meta descriptions, content structure
- Promotions and retention
- Offers, email capture, loyalty and re-engagement hooks
Claude does the legwork. A specialist makes the calls.
You name three competitors
The rivals you already watch. Every comparison is one you care about.
We capture every site
Each homepage and a product page, Google PageSpeed results (mobile), detected tags, payment options and review widgets, for all four stores.
Claude scores all four
Claude, by Anthropic, reads the lot and scores each store on the same rubric across the same eight categories.
A specialist checks every finding
A named specialist tests each finding against the evidence, cuts anything that doesn't stand up, and decides what matters for your margins and market.
We walk you through it
A call with the specialist, where you can challenge the findings, add context and ask what to do first.
Why not just ask an AI yourself?
You could. It will sound confident, and some of what it says will help. But there are four problems.
It sees little
It only sees what you give it: a few pages at best. We gather the evidence on all four stores first, then Claude analyses it.
It guesses
Without real data it falls back on its training, which may be out of date or wrong about your brand. We work only from what you and your rivals show customers now.
It's inconsistent
Ask twice and you get two answers. We use the same structured prompts and scoring rubric every time, so scores stay comparable.
Nobody checks it
We do. A specialist reviews every finding against the evidence before you see it.
A quick prompt is a home testing kit. Full evidence, a tested method and a specialist check make it a clinical test. Only one is worth acting on.
Swap in another brand’s name. If the findings still make sense, the report has failed.
Your website is only half the story
The website comparison shows how well your site turns visitors into customers. Most of your marketing budget goes on getting those visitors there, and bringing them back. The channel comparison looks at that, against the same three rivals, in the same format: scorecard, top five quick wins, bigger opportunities and a walkthrough.
It covers eight channels, from every live ad in the public ad libraries to the emails each brand sends a seed inbox we sign up to all four.
- Paid social
- Paid search and Shopping
- Organic social
- Email and SMS
- Reviews and reputation
- Off-site SEO
- Tracking and measurement
- Marketplaces, affiliates and influencers
The channel comparison is paid. It’s priced per brand, and we quote it on the walkthrough call if it makes sense for you.
The full sequence
Step 1
Website comparison
Free. How well your site turns visitors into customers.
Step 2
Channel comparison
Paid. How well you attract the right shoppers, and bring them back.
Step 3
Account audit
Paid. Inside your own ad, analytics and email accounts, with your access.
Step 4
Ongoing work
The changes themselves, in phases, re-checked against your rivals as we go.
You’re never committed beyond the step you’re on. Each one stands on its own.
What this is, and what it isn’t
- Public information only. We assess what any shopper can see. We can't see your analytics, conversion rates or ad performance, or anyone else's.
- Findings are observations, not proven causes. Anything about conversion or traffic is a hypothesis to test with you on the call.
- No promised lift. Where we estimate the effect of a change, it is a range or a benchmark, never a promise.
- We never click competitors' paid ads. Each click costs them money, so we use the public ad libraries and transparency tools instead.
Name your three rivals
Tell us your store and the three competitors you watch most. We do the rest, a specialist checks it, and we email you to arrange the walkthrough.