Evidence, captured.
A screenshot of each Google result and each assistant's answer as a card naming the model, the time and whether web search was on, with whether you and your rivals appear. Real respondents can add their own captures to the same pack.
Built inside Insight Loop · captures spend credits
One question, five captures.
For each buyer question: the Google results page and four assistants' answers, each a card that says when, which model, with or without web search, and who it names.
Q · [a buyer’s question, as typed]
Licensed search API · the vendor’s own screenshot
[rival]
- 1
- 2[rival]
- 3
- 4[your business]
Positions, ads, the AI Overview’s sources and map results are read off the capture.
[rival]
[your business]
[rival]
[your business]
- The timeEvery capture is stamped in UTC.
- The modelThe model asked for and the model the API said answered, marked “via API”. Not claimed to be the free app.
- Web search on or offWhether the provider's own web search ran for this answer. When it did not, the card says why.
- You and your rivalsWhere each is named, highlighted in the answer: green for you, amber for a rival. Or not named at all.
- A fingerprintThe answer is kept verbatim, with its SHA-256 on the card, so the card can be checked against the record.
Real people, their own screens.
The same questions, asked by people in their own apps. Their screenshots go into the same pack, labelled as theirs.
- The study
- Run on Prolific. Quoted per study before it launches; nothing launches without approval.
- The capture
- Each respondent searches or asks in their own Google or assistant app, takes a screenshot and adds it to the same pack.
- Their privacy
- They crop out account names and avatars and tick that they did. Images are re-encoded on upload, so location and camera data are dropped.
- One each
- One submission per person. The participant id is stored only as a keyed hash.
- Side by side
- Each question shows the API captures and the people's captures together, with how many answered. With too few answers, it says so.
- Cost
- Quoted, per study, before anyone is asked.
[rival]
Captured by a real person · [app] · [date]
Benchmark first, then capture.
A pack is built inside Insight Loop from a finished comparison, so it knows who your rivals are. Nothing is captured from this site.
- 01
Run a benchmark
Your page and up to three rivals, read by the same 150 agents. Free account, no card.
- 02
Open it in Insight Loop
The finished run becomes a workspace, with the evidence sheet one click away.
- 03
Capture the evidence
Buyer questions drafted from your page, editable before anything runs. Captures spend credits, under a cost cap per pack.
- 04
Take it with you
Download the pack as one file: every card, the data behind it and an index that opens offline.
A pack starts from a benchmark
Run your page and your rivals first. When it is done, the run opens in Insight Loop and the pack is built there.
A capture is a timestamped record of what was shown for one question at one time. It is not a ranking, and it says nothing about what buyers do next.
Start with a benchmark.
Your page and up to three rivals, read by the same 150 agents. The evidence pack is built from it.