Would your homepage survive a buyer’s first four seconds?
Five questions. Honest yes-or-no answers. The score isn’t the point — the questions are. By the time you finish, you’ll have seen five of the load-bearing factors the Methodology Pack scores against, applied to your own site. It is a self-assessment against our rubric, not a measurement of your market.
Does your homepage's H1 name who you serve, what they need, and the outcome — within nine words?
Test: read your H1 aloud. If a stranger can't tell within nine words whether your firm is for them, answer no.
Within four seconds of arriving, can a buyer self-identify whether you are for them?
Four seconds is this rubric's threshold, not a measured buyer behaviour. Test: open your site in incognito and time yourself. Self-identification means 'yes, this firm is for someone in my situation.'
Do you name at least three real clients with their challenge and the outcome you delivered?
'Worked with leading FTSE firms' does not count. Named client + specific situation + specific outcome counts.
Is your pricing, fee structure, or sample engagement cost indicated anywhere on the website?
Day rate, project minimum, sample-cost example, or fee range all count. 'Contact us for a quote' does not.
Does your primary contact-to-call flow take fewer than three fields, with a named partner attached?
A 'book a call with [partner name]' calendar link with two fields counts. A ten-field contact form with no indication of who responds does not.